Bidstack Group PLC Further details re Lumen Research Study (0222L)
27 Abril 2020 - 10:20AM
UK Regulatory
TIDMBIDS
RNS Number : 0222L
Bidstack Group PLC
27 April 2020
27 April 2020
Bidstack Group Plc
("Bidstack" or "the Company")
Further details re Lumen Research Study
Further to its announcement on 17 April 2020, Bidstack Group Plc
(AIM: BIDS.L), the native in-game advertising group, announces
further details of the research undertaken by attention specialists
Lumen Research Limited ("Lumen Research") to measure the success of
an in-game campaign delivered by Bidstack for an automotive
brand.
It was commissioned and paid for by Bidstack and initiated on
behalf of an automotive brand who wanted to better understand how
the in-game adverts performed versus traditional advertising
channels such as desktop display, out of home and mobile
display.
Bidstack had previously commissioned Lumen Research (as
announced on 24 June 2019) to undertake a study conducted across
three video games on PC, mobile and console involving more than 500
gamers and more than 30 brands. Given this experience, Bidstack
suggested to the automotive brand that Lumen Research would be an
appropriate firm to undertake this work to benchmark Bidstack's
technology against other channels and to better understand the
brand uplift effects of in-game advertising.
Lumen Research ( www.lumen-research.com ) is an attention
technology company that has developed eye-tracking technology to
help companies understand how consumers interact with their
products. Eye-tracking offers an accurate and objective measure of
attention. Instead of asking questions about what people think they
have seen, its software monitors what they actually look at. Lumen
Research's clients include a number of FTSE-350 companies.
Bidstack worked with the automotive brand to agree the aims and
objectives of the study and then asked Lumen Research to propose
suitable methodology to undertake the research. Lumen Research ran
the study independently with no further input from either Bidstack
or the automotive brand and tested the ad in-game and in
isolation.
Notwithstanding that the costs of the study were met by
Bidstack, the findings from the study were collated and analysed
objectively by Lumen Research and subsequently presented to the
Company and the automotive brand.
Bidstack intends to share the findings of this study with other
stakeholders by creating a forum for the in-game advertising
industry to support the growth of in-game advertising as a
recognised advertising category.
The Company looks forward to working with partners and
competitors alike to share and enhance these findings.
-ENDS-
Contacts
Bidstack Group PLC
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
-----------------------
Stifel Nicholas Europe Limited (Broker)
Fred Walsh +44 (0) 20 7710 7600
-----------------------
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
-----------------------
Notes to editors
Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games
Bidstack's customers are games publishers and developers (on the
supply side), and advertising agencies, brands and programmatic
advertising platforms (on the demand side).
Bidstack contracts exclusive access to the native in-game
advertising spaces within video games from their developers or
publishers and sells that advertising space either directly to
specific brands and their agencies or through programmatic
advertising platforms.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
MSCMZGZDKNRGGZM
(END) Dow Jones Newswires
April 27, 2020 11:20 ET (15:20 GMT)
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024