NEW YORK, May 26, 2020 /PRNewswire/ -- Integral
Ad Science (IAS), the global leader in digital ad verification,
announced today the first platform-wide agreement with the LinkedIn
Audience Network to provide brand safety for all native ads across
desktop, mobile web, and in-app. This integration uses IAS's
predictive technology and real-time data to not only ensure that
all campaigns activated through the LinkedIn Audience Network are
brand safe, but also fraud-free.
Marketers rely on LinkedIn's Audience Network to reach millions
of high-value professionals through trusted, third-party
publishers. With this IAS integration, advertisers will now have an
additional layer of brand protection to confidently deliver their
messages in trusted environments. The integration will
automatically filter out high-risk inventory before the bid is even
placed for campaigns on the LinkedIn Audience Network.
"This relationship brings together the strengths of two trusted
platforms joining forces so marketers can confidently activate ads
on brand-safe inventory, finding the right environments for all
campaigns," said Lisa Utzschneider,
Chief Executive Officer, IAS. "As the LinkedIn Audience Network's
first platform-wide brand safety partner, we can provide the
highest level of brand safety protection for marketers across their
platform."
It is now more important than ever for marketers to get the
highest possible return from their media investment. IAS gives
advertisers comprehensive coverage to ensure wherever an ad is
placed reaches real people, in the right environments with the
ability to make an impact.
"As the publishing landscape has evolved, marketers have come to
recognize the importance of finding a trusted partner who can
ensure that their ads are being served on brand safe publishers,"
said Kamakshi Sivaramakrishnan,
Senior Director Product Management, LinkedIn Marketing Solutions.
"With IAS's pre-bid integration, marketers can scale their
Sponsored Content ad campaigns to reach professional audiences and
achieve up to a 3x increase in conversions."
Trust and transparency are ingrained in how both IAS and
LinkedIn build products and relationships. This agreement offers
marketers further control and consistency over the quality of media
that is purchased within the LinkedIn Audience Network.
For more information reach out to press@integralads.com
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SOURCE Integral Ad Science, Inc.