Next Gen Bango Technology Grows Active Customers for du
03 Junio 2020 - 2:00AM
Business Wire
Bango (AIM: BGO), the mobile commerce company, announces that
deploying its payment optimization technology has enabled du, the
leading UAE mobile operator, to grow its active carrier billing
customer base.
Growing the number of customers that activate and use Direct
Carrier Billing (DCB), a one-click method of charging purchases to
the user’s mobile phone bill, is a powerful way for operators to
capture more value from the consumption of “OTT” content and
services, for example from app stores.
Using Bango technology, the du customers who wanted to spend in
the Google Play store using carrier billing were identified, and
targeted with a DCB re-engagement message. This enabled the
customer to activate DCB within a pre-approved credit limit. The
risk was that the customers who could not pay on their du phone
bill would switch to a non-DCB payment method, losing the benefits
of one-click payment, and reducing the percentage of du subscribers
that enrol to use carrier billing. Within two weeks of launching
the campaign, 20% of the segment had re-engaged and made at least
one purchase with carrier billing.
Baseil Zaki, Head of Value Added Services, Devices &
Loyalty, du Consumer Services commented: “du works hard to
enhance and expand the services we offer our customers, providing
the best experience across a range of leading OTT services. Bango
is a long term, trusted partner du uses to power these services,
which include Google Play and Amazon Prime. The success we have
experienced with the latest Bango technology is significant, we are
excited to apply this technology to activate and grow new audiences
for our mobile commerce offerings.”
Jim Plimmer, SVP Payment Products Strategy and Sales at Bango
commented: “Bango technology combines payment data insights
with smart marketing technology to enable mobile operators and
merchants to get the right message, to the right user, at the right
time. This combination provides a powerful route to attract and
grow the active user base.”
ENDS
About Bango
App developers, stores and payment providers cross the threshold
into the Bango ecosystem to converge, grow and thrive. By bringing
businesses together and powering e-commerce with unique data-driven
insights, Bango delivers new business opportunities and new
dimensions of growth for customers around the world. Being inside
the Bango circle means global merchants including Amazon (NASDAQ:
AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT) can work
together with payment partners from Africa to the Americas,
accelerating the performance of everyone on the inside.
Bango. Think inside the circle. For more information, visit
www.bango.com.
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Media: Anil Malhotra, CMO anil@bango.com Tel: +44 7710
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