Bidstack Group PLC Bidstack receives IAB Gold Standard certificate (0293Q)
16 Junio 2020 - 01:00AM
UK Regulatory
TIDMBIDS
RNS Number : 0293Q
Bidstack Group PLC
16 June 2020
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
16 June 2020
Bidstack Group Plc
("Bidstack" or "the Company")
Bidstack receives IAB Gold Standard certificate
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
platform, is pleased to announce that it has received the Internet
Advertising Bureau's Gold Standard certificate 1.1.
Launched by the Internet Advertising Bureau ("IAB"), the UK
industry trade body for digital advertising, in 2017 as the UK's
response to improve standards in digital advertising, the Gold
Standard Certificate is centred around three key areas: reducing ad
fraud, improving the digital advertising experience and increasing
brand safety.
Gold Standard 1.1 was released in April 2019 with updated and
more prescriptive criteria.
This certificate should give further confidence to global
advertising agencies when allocating client spend to the new
"native in-game" digital advertising category offered by
Bidstack.
According to the IAB UK and PwC Digital Adspend study for 2019,
IAB Gold Standard Certified companies comprised 73% of the display
advertising market in 2019. Companies that have achieved Gold
Standard 1.1 certification include Amazon, Hearst, Twitter, DAZN,
YouTube and Verizon Media.
James Draper, CEO of Bidstack, said:
"We continue to make good progress in pioneering the entirely
new advertising category of native in-game advertising and the IAB
Gold Standard 1.1 certification is a very significant milestone for
the Company in this process.
The IAB has also confirmed that we are the first multi-device
in-game advertising platform to be awarded the IAB Gold Standard
certification.
For many brands and agencies, being IAB Gold Standard certified
is a prerequisite for inclusion in media planning. As advertisers
look increasingly to new and emerging channels for inspiration and
innovation, having the option of including fraud free and brand
safe activations in AAA video game titles which can enhance the
user experience is an enticing addition to their repertoire.
The certification should further enhance demand side activity
as, alongside giving users a better experience, it will give
further confidence for brands and advertisers to continue to spend
with Bidstack. I look forward to reporting further on our efforts
in the months ahead."
Tina Lakhani, Head of Ad Tech, IAB UK, added:
"We are delighted to have Bidstack Gold Standard certified -
demonstrating its commitment to upholding industry best practice
principles when it comes to tackling ad fraud, maintaining brand
safety and respecting the users' experience. As technology develops
and audiences grow, gaming is increasingly becoming an innovative
way for digital advertisers to engage with consumers and it's
brilliant to have Bidstack on board as we work to build a
sustainable future for digital advertising."
-ENDS-
Contacts
Bidstack Group PLC
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
-----------------------
Stifel Nicholas Europe Limited (Broker)
Fred Walsh +44 (0) 20 7710 7600
-----------------------
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
-----------------------
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games. Bidstack's customers are
games publishers and developers (on the supply side), and
advertising agencies, brands and programmatic advertising platforms
(on the demand side).
Bidstack contracts exclusive access to the native in-game
advertising spaces within video games from their developers or
publishers and sells that advertising space either directly to
specific brands and their agencies or through programmatic
advertising platforms.
About the IAB
The Internet Advertising Bureau is the UK industry body for
digital advertising, committed to building a sustainable future for
digital advertising. It does this by bringing the industry together
through its 1,200 members including media owners, agencies and
brands.
The IAB is a not-for-profit which exists to promote industry
collaboration between its members to develop standards, best
practices, critical research and provide the educational resources
businesses need to grow their brands successfully and sustainably
and helping simplify and explaining the world of digital
advertising as a trusted source of research, guidance and
education.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
MSCVELFFBQLBBBX
(END) Dow Jones Newswires
June 16, 2020 02:00 ET (06:00 GMT)
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Feb 2024 a Mar 2024
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Mar 2023 a Mar 2024