Aruba Wired, Wireless and Security Solutions
Enable Wide Range of Connectivity and IoT Applications for Nobu
Hotel’s Three New Properties, Opening 2020
Aruba, a Hewlett Packard Enterprise company (NYSE: HPE), today
announced that Nobu Hospitality, a luxury lifestyle brand founded
by Nobu Matsuhisa, Robert De Niro and Meir Teper, is standardizing
on Aruba as its preferred network infrastructure vendor for three
of its new hotels in Chicago, Warsaw and London Portman Square.
Using the foundation of Aruba ESP, a combination of Aruba wired,
wireless and security solutions, Nobu Hotels is enabling highly
secure and reliable Wi-Fi, as well as a range of IoT applications,
that help provide a superior experience for its guests, replete
with all of the comforts and technologies they have at home.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200715005227/en/
Nobu Hotel Chicago, pictured here, uses
Aruba networking technology to provide a superior experience to its
guests. (Photo: Business Wire)
To accomplish this, the edge – where data is generated, secured,
analyzed and acted upon – must serve as the foundation for
leveraging actionable analytics from Nobu Hotel’s integrated
network, business applications and guest preferences, to deliver
new on-property guest experiences.
According to Rodney Linville, Global Corporate Director of IT
for Nobu Hospitality, Aruba’s open, secure and nimble cloud-native
infrastructure was the ideal choice to reflect the Nobu Hotel
brand.
“The Aruba infrastructure allows us to easily layer services and
add applications that will deliver the customer experience our
guests are seeking, as well as help our employees become more
efficient,” said Linville. “The performance, reliability and
built-in firewall and security features Aruba offers stood out and
will make it easy for our IT team to continually upgrade and
provide a superior experience for our guests and hotel teams.”
With the help of key integration partners, Nobu is deploying a
range of Aruba solutions at its various properties. Among these are
Aruba edge and core switches, ClearPass Policy Manager, and Aruba
location-ready APs, the latter of which are designed specifically
for hospitality and IoT use cases. This is particularly important
for Nobu as the IT team is pairing the Aruba Bluetooth beacon and
Zigbee radio technology in the APs with solutions from key IoT and
analytics partners including the following:
- ASSA ABLOY Global Solutions for automating access and identity
controls with door locks and enabling contactless check-in,
allowing guests to use their smartphones to gain secure room
access
- React Mobile to create a safe working environment for their
staff with an enterprise class Employee Safety Device platform, as
required by local or union regulations
- Skyfii for improving hotel operations and the visitor
experience
The secure Aruba infrastructure also supports the hotel’s mobile
Point-of-Sale and Property Management Systems which are critical to
addressing guests’ needs, regardless of where they are located on
the property. For example, guests will be able to check in or out
of the property, or access concierge services without having to
visit the front desk or lobby area.
As Nobu continues to add new services and applications to
streamline operations and enhance its guest experience, and expand
its global footprint, Linville says that the IT team will continue
to rely heavily on its Aruba network infrastructure, and will
evaluate additional Aruba solutions such as Aruba Central and
SD-Branch.
About Aruba, a Hewlett Packard Enterprise company
Aruba, a Hewlett Packard Enterprise company, is a leading
provider of secure, intelligent networks that enable customers to
thrive and deliver amazing digital experiences in the mobile, IoT
and cloud era. We are changing the rules of networking to make it
simple for IT and organizations to bridge the physical and digital
worlds at the Edge.
To learn more, visit Aruba at http://www.arubanetworks.com. For real-time news
updates, follow Aruba on Twitter and Facebook, and for the latest
technical discussions on mobility and Aruba products, visit the
Airheads Community at http://community.arubanetworks.com.
About Nobu Hospitality
Named one of luxury's 25 Most Innovative Brands by Robb Report,
Nobu Hospitality is ranked among an elite selection of global
luxury brands. The natural growth of Nobu Hospitality, built on
service, image, and reputation, offers the complete spectrum of
hotel, restaurant, and residence management for unique projects
around the world. Founded by Nobu Matsuhisa, Robert De Niro and
Meir Teper, with operations spanning five continents, the Nobu
brand thrives in the world's capitals as the ultimate destination
lifestyle experience. Nobu Hotels have been awarded an array of
accolades, including Hottest New Hotels by CNN Travel, Wallpaper
Best Urban Hotel, Top North America Hotel Opening by Luxury Travel
Advisor, Luxury Travel Advisor's Award of Excellence, and Readers’
Choice Awards by Conde Nast Traveler. The first Nobu Hotel opened
in 2013 as a boutique hotel within Caesars Palace Las Vegas
followed by Nobu Hotel City of Dreams Manila in 2014. Since then
the brand has opened properties in Miami Beach in 2016, Malibu,
London Shoreditch, Ibiza Bay and Palo Alto in 2017 and Marbella
2018. In 2019, Los Cabos and Barcelona opened, and in 2020 the
opening of Chicago, Warsaw, Riyadh, and London Portman Square are
expected. Nobu Hotels are in future development for Toronto, São
Paulo, Atlanta, and Tel Aviv. Nobu is strategically focused on
further expanding its global portfolio of hotels through a solid
development pipeline. www.nobuhotels.com. Follow us on Instagram
@NobuHotels.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200715005227/en/
Kathleen Keith Aruba, a Hewlett Packard Enterprise company
+1-707-529-4507 kathleen.keith@hpe.com
Jennifer Miu Aruba, a Hewlett Packard Enterprise company +1
650-236-9532 jennifer.miu@hpe.com
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