DAYTONA BEACH, Fla.,
Aug. 11, 2020 /PRNewswire/
-- NASCAR and BetMGM, a market-leading sports betting and
iGaming platform, today announced a multi-year sports betting
partnership. As an Authorized Gaming Operator of NASCAR, BetMGM
will collaborate with NASCAR to create and promote engaging sports
betting experiences, including introducing in-race betting options,
for racing fans across the United
States.
"Partnering with a best-in-class operator like BetMGM positions
NASCAR to build on the positive energy and momentum we're seeing
around gaming and in particular the live in-race experience," said
Scott Warfield, NASCAR Managing
Director, Gaming. "We're excited to have such an iconic brand on
board to expand our offerings and deepen our engagement with the
most passionate fans in sports."
As an Authorized Gaming Operator, BetMGM will have rights to
NASCAR marks and will promote NASCAR offerings on BetMGM's mobile
app, BetMGM.com, BetMGM's social media channels, and in BetMGM's
retail sports books. BetMGM is currently licensed for sports
betting in seven states and has plans to be in 11 states by the end
of 2020. BetMGM and NASCAR will introduce cross-promotional
opportunities that may include promotion of BetMGM on NASCAR's
digital platforms, NASCAR.com, the NASCAR Mobile app, and social
media channels.
Matt Prevost, BetMGM's Chief
Marketing Officer said, "We're excited to work with the NASCAR team
to build immersive sports betting experiences that 21st-century
racing fans crave. BetMGM's unparalleled betting technology
combined with NASCAR's iconic races will create a superior betting
experience for racing fans all over the
United States."
BetMGM will expand the portfolio of bet types offered on its
mobile app throughout the NASCAR season, including pre-race and
in-play bets. Bet types currently being explored include
top-finishing drivers, driver matchups, stage winners and bets tied
to the number of the winning car (over/under), among others.
Beginning in 2021, BetMGM will offer live, in-play betting through
a partnership with Genius Sports and live betting product,
Betgenius, as the sport continues to strengthen its position around
in-play sports betting. NASCAR and BetMGM are also working together
to develop a free-to-play NASCAR game.
In celebration of the partnership, BetMGM is offering a special
promotion for NASCAR bets placed on the BetMGM app leading up to
Sunday's historic NASCAR Cup Series™ debut of The DAYTONA Road
Course at Daytona International Speedway (3
p.m. ET on NBC). The promotion is available for eligible
customers on the BetMGM app in New
Jersey, West Virginia,
Indiana and Colorado. Eligible customers will get a
$10 NASCAR Free Bet when they place
any wager of $10 or more on the Go
Bowling 235 at The DAYTONA Road Course.
NASCAR has experienced across-the-board growth in its sports
betting handle thanks in part to the popularity of the eNASCAR
iRacing Pro Invitational Series as well as the sport's successful
return to racing in May. BetMGM has seen NASCAR turnover grow by
nearly 1,300% in just the first seven months of the year. Last
year, NASCAR became the first sports league to join the National
Center for Responsible Gaming.
About NASCAR
The National Association for Stock Car
Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1
form of motorsports in the United
States and owner of 16 of the nation's major motorsports
entertainment facilities. NASCAR® consists of three national series
(NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV
& Outdoors Truck Series™), four regional series (ARCA Menards
Series, ARCA Menards Series East & West and the NASCAR Whelen
Modified Tour), one local grassroots series and three international
series. The International Motor Sports Association™ (IMSA®) governs
the IMSA WeatherTech SportsCar Championship™, the premier U.S.
sports car series. NASCAR also owns Motor Racing Network, Racing
Electronics, Americrown Service and ONE
DAYTONA. Based in Daytona Beach,
Florida, with offices in eight cities across North America, NASCAR sanctions more than
1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit
www.NASCAR.com and www.IMSA.com, and follow NASCAR on
Facebook, Twitter, Instagram, and Snapchat ('NASCAR').
About BetMGM
BetMGM is a market leading sports betting
and gaming platform and joint venture between MGM Resorts (NYSE:
MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in
July 2018 to create a world-class
sports betting and online gaming platform in the United States, in order to take advantage
of the new opportunities created by the U.S. Supreme Court's
decision to overturn the U.S. federal Professional and Amateur
Sports Protection Act (PASPA). Utilizing GVC's US-licensed,
state-of-the-art proprietary technology platform, BetMGM offers
sports betting and online gaming via market leading brands
including BetMGM and partypoker. The company has exclusive access
to MGM Resort's U.S. land-based and online sports betting, major
tournament poker, and online gaming businesses. For more
information visit www.roardigital.com.
Forward-Looking Statements
Statements in this release
that are not historical facts are "forward-looking" statements and
"safe harbor statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 that involve risks and/or
uncertainties, including BetMGM's ability to expand in new or
existing jurisdictions. Management has based forward-looking
statements on current expectations and assumptions and not on
historical facts. Among the important factors that could cause
actual results to differ materially from those indicated in such
forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
CONTACTS:
Chris Tropeano
NASCAR Communications
ctropeano@nascar.com
Elisa Richardson
BetMGM
Communications
press@betmgm.com
Marc Jacobson
MGM Resorts Communications
mjacobson@mgmresorts.com
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SOURCE MGM Resorts International