REDWOOD SHORES, Calif., Aug. 12,
2020 /PRNewswire/ -- Fatigued by cooking at home, consumers
are anxious to dine at their favorite restaurants according to
a new Oracle Food and Beverage study. The survey found that 59% of
US and 47% of UK consumers plan to dine-out as soon as they are
able. In fact, as soon as it's deemed safe to reopen, 26% of US
respondents and 14% of the UK said they plan to return in the first
week. Diners are looking for reassurance on cleaning procedures and
technology to reduce contact with servers. Forty percent of those
surveyed in the US and 39% in the UK said they would feel safer if
they could view the menu from their mobile device, while 35% in the
US versus 31% in the UK would like to be able to pay in the same
manner.
But while limited dining options are available, people have
shown an increased desire to help out independent restaurants.
Thirty-nine percent of those in the US and 36% in the UK ordered
more frequently from their local restaurant than before the
crisis.
"Throughout the globe, we have seen communities rallying around
local independents to ensure they make it through to the other side
of this crisis," said Simon de Montfort
Walker, senior vice president and general manager, Oracle
Food and Beverage. "But while consumers are anxious to get back out
there to eat, they come with new expectations on everything from
menus to the technology used to increase safety. Execution will
play a pivotal role in building customer trust and ensuring today's
diners remain loyal."
The study, commissioned by Oracle and fielded by Untold
Insights, examines the dining preferences and behaviors of 2,000
consumers in the US and UK prior to and during stay-at-home-orders.
To download the fact sheet visit here.
Mixed take-out bag
Ninety-five percent of Americans
and 87% of those in the UK noted they often ordered take-out before
stay-at-home orders began. Interestingly, that number dropped to
88% in the US and 65% in the UK during stay-at-home orders. As
restrictions ease, 69% of overall respondents plan to order
take-out at least once a month, with 36% of planning to do so at
least once a week.
The US and UK also varied on how they wanted to retrieve
take-out orders. Americans preferred to pick-up their food (38% US
vs. 22% UK), while the UK preferred home-delivery (57% UK vs. 33%
US). Both sides agreed that a negative take-out experience –
ranging from a reduced menu to poor service – was a deal-breaker.
Twenty-three percent of people in the US stopped ordering from an
establishment due to a bad experience during stay-at-home-orders,
compared to 30% in the UK.
Can't touch this
As noted, contactless technology was
high on the list for customers to feel comfortable dining out
again. On top of the ability to view menus and pay via a personal
device, 30% of overall respondents also preferred to pay remotely
via kiosks or tablets that could be easily cleaned by
servers.
Restaurants vs. delivery services
Despite the
popularity of third-party delivery apps, many consumers prefer to
interact directly with the restaurant itself. The survey found that
86% of overall respondents prefer to order directly from a
restaurant, rather than using a third-party app or other platforms.
Of those, 35% prefer to order directly over the phone, while others
prefer to order digitally either through the restaurant's website
(35%) or a restaurant app (18%).
Generational divides
Restaurants are seeing the
strongest comeback from the millennial generation (25-39) and the
largest decline from the boomer generation (55+). Fifty-six percent
of millennials overall reported that they dined out on a weekly
basis prior to stay-at-home-orders and that 41% intend to dine out
every week after restaurants reopen. In contrast, 28% of boomers
previously dined out weekly and only 12% intend to continue that
frequency upon reopening, representing a 57% decrease.
Supporting local
Consumers rallied to support local
restaurants, as nearly 40% of respondents in the US and 36% in the
UK noted they purchased more frequently from independent brands
during stay-at-home-orders. This is compared to only 23% of the US
and 17% of UK consumers reporting an increase in purchasing from
national chains.
A consumer's brand loyalty was also impacted during recent
events, with 33% of overall respondents citing an increase in
loyalty to the brands they frequented during stay-at-home-orders.
This sentiment was most prevalent with millennials, with 43%
reporting an increase in loyalty.
About Oracle Food and Beverage
Oracle Food and
Beverage, formerly MICROS, brings 40 years of experience in
providing software and hardware solutions to restaurants, bars,
pubs, clubs, coffee shops, cafes, stadiums, and theme parks.
Thousands of operators, both large and small, around the world are
using Oracle technology to deliver exceptional guest experiences,
maximize sales, and reduce running costs.
About Oracle
The Oracle Cloud offers a complete suite
of integrated applications for Sales, Service, Marketing, Human
Resources, Finance, Supply Chain and Manufacturing, plus Highly
Automated and Secure Oracle Cloud Infrastructure featuring the
Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle