NEW YORK, Sept. 8, 2020 /PRNewswire/ -- Just in time
for the kick-off to the 2020 NFL season, Bud Light, in tandem with
the NFL and Twitter, is proud to unveil "Bud Light Showtime Cam" –
a first-of-its-kind interactive celebratory camera granting NFL
fans an unforgettable experience with their beloved teams and
players.
Bringing the in-stadium experience to devoted fans at homes
across the nation, 'Bud Light Showtime Cam' creates a dedicated
place for players to celebrate major moments throughout the games
with their fans. Allowing players to showcase their personalities
through the Showtime Cam, it enables fans to glimpse into who they
are under their helmets.
"As the official beer sponsor of the NFL, we're excited to
welcome football fans back to the sport they love, giving them
access to one of the most noteworthy moments in sports – the
touchdown celebration," said Andy
Goeler, Vice President of Marketing, Bud Light. "'Bud
Light Showtime Cam' not only brings fans closer to the players they
know and love, but will also provide those watching at home a
unique fan experience - a celebration alongside their team, while
enjoying their favorite Bud Light product."
'Bud Light Showtime Cam' will debut during the first game of the
2020 NFL season when the Kansas City Chiefs host the Houston Texans
on Thursday, September 10, and will
be featured at future match-ups throughout the 2020 season.
"We are excited to bring this one of a kind experience to life
this season, when our fans are craving connection more than ever.
The 'Showtime Cam' will provide our fans an interactive, in-stadium
game experience directly from their homes or their mobile devices,"
said Ian Trombetta, SVP, Social
& Influencer Marketing, NFL. "This is a way for us to connect
our loyal fans together with our players on Twitter during the
game, enabling the exhilaration of big moments to be celebrated
from anywhere."
Throughout the season, players will be encouraged to celebrate
with fans through 'Bud Light Showtime Cam,' while fans and their
Tweets will have the chance to be featured by tagging their Tweets
with #ShowtimeCam #BudLightSweepstakes* via Twitter.
"Twitter will be the roar of the crowd for NFL fans this
football season with the 'Bud Light Showtime Cam' taking fans
inside the stadium and on to the sidelines," says TJ Adeshola, head
of U.S. sports partnership, Twitter. "We're looking forward to
seeing all kinds of 'showtime' in Twitter timelines this season and
with our partners at the NFL and Bud Light, celebrating the best
football moments all season long...together."
For more information, visit Bud Light on Twitter at @BudLight
and on Instagram at @BudLight.
*Showtime Sweepstakes
No Purchase Necessary. Open to
US residents 21+. Begins 9/8/20
and ends 1/1/21. Multiple entry periods. See Official
Rules at budlight.com/showtimecam for entry deadlines, prizes and
details. Message and data rates may apply. Void where
prohibited.
About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a
superior drinkability that has made it the best-selling and most
popular beer in the United States.
Bud Light is brewed using a blend of premium aroma hop varieties,
both American-grown and imported, and a combination of barley malts
and rice. The light-bodied beer features a fresh, clean and subtle
hop aroma, delicate malt sweetness and a crisp finish that delivers
the ultimate refreshment. For more information, visit
www.BudLight.com.
About Twitter:
Twitter, Inc. (NYSE: TWTR) is the best
and fastest place to see what's happening and what people are
talking about all around the world. From breaking news and
entertainment to sports and politics, from big events to everyday
interests. If it's happening anywhere, it's happening first on
Twitter. Twitter is where the full story unfolds with all the live
commentary and where live events come to life unlike anywhere else.
Twitter is available in more than 40 languages around the world.
The service can be accessed at Twitter.com, on a variety of mobile
devices and via SMS. For more information,
visit about.twitter.com or follow @twitter.
Press Contacts
Michael
Goon
Media@anheuser-busch.com
Marisa Molbogot
MMolbogot@webershandwick.com
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SOURCE Bud Light