Bidstack Group PLC Exclusive Agreement with Ubisoft for Hyper Scape (9754Y)
15 Septiembre 2020 - 1:00AM
UK Regulatory
TIDMBIDS
RNS Number : 9754Y
Bidstack Group PLC
15 September 2020
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR"). Upon
publication of this Announcement, this information is now
considered to be in the public domain.
15 September 2020
Bidstack Group Plc
("Bidstack" or "the Company")
Exclusive agreement with Ubisoft to deliver in-game advertising
for Hyper Scape
Landmark AAA game to incorporate native in-game advertising
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
platform, is pleased to announce that it has signed an exclusive
partnership agreement with Ubisoft, a leading video game company,
to deliver native in-game advertising for Hyper Scape, its
futuristic, free-to-play, urban battle royale game that was
officially launched on 11 August 2020.
Bidstack will deliver in-game advertising for Hyper Scape across
both PC and console devices, including Xbox One and PlayStation
4.
This partnership follows Bidstack's supply-side strategy to
focus on working with the world's leading video games developers
and publishers to incorporate Bidstack's proprietary technology
into their games.
James Draper, CEO of Bidstack, said:
"This deal shows the progress the business has made over the
last two years. The team at Ubisoft has become a close partner, and
together we're excited to empower advertisers to run campaigns
within the cross-platform battle royale Hyper Scape.
"We look forward to delivering true 'virtual out of home'
advertising campaigns into these open world gaming environments
together with our global relationships with game publishers and
developers, agency holding groups and brands direct.
"This agreement signifies another major milestone for not only
the Company but the native in-game advertising industry as a
whole."
-ENDS-
Contacts
Bidstack Group PLC
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
-----------------------
Stifel Nicholas Europe Limited (Broker)
Fred Walsh +44 (0) 20 7710 7600
-----------------------
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
-----------------------
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games. Bidstack's customers are
games publishers and developers (on the supply side), and
advertising agencies, brands and programmatic advertising platforms
(on the demand side).
Bidstack contracts exclusive access to the native in-game
advertising spaces within video games from their developers or
publishers and sells that advertising space either directly to
specific brands and their agencies or through programmatic
advertising platforms.
About Ubisoft
Ubisoft is a leading creator, publisher and distributor of
interactive entertainment and services, with a rich portfolio of
world-renowned brands, including Assassin's Creed, Far Cry, For
Honor, Just Dance, Watch Dogs, Tom Clancy's video game series
including Ghost Recon, Rainbow Six and The Division. The teams
throughout Ubisoft's worldwide network of studios and business
offices are committed to delivering original and memorable gaming
experiences across all popular platforms, including consoles,
mobile phones, tablets and PCs. For the 2019-20 fiscal year,
Ubisoft generated net bookings of EUR1,534 million. To learn more,
please visit: www.ubisoftgroup.com .
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END
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September 15, 2020 02:00 ET (06:00 GMT)
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