NEW YORK, Sept. 17, 2020 /PRNewswire/ -- WebMD and
Twitter today announced a partnership that marks the first content
collaboration between Twitter and a health care platform.
The new partnership will bring more WebMD content right to the
Twitter feed with video content and Twitter Moments that educate
consumers on health topics and highlight patient stories on what
it's like to live with and manage chronic conditions and other
health issues.
"We are excited to partner with a leading social channel on
content that makes a difference in consumers' lives," said
Paul Bar, Group Vice President,
Product Marketing and Product, WebMD. "Twitter delivers timeliness
like no other social platform. With Twitter, WebMD can amplify
our meaningful, medically reviewed health content even further to
inform and inspire."
The partnership will feature launches timed with seasonality and
health awareness events to engaged audiences on Twitter. Upcoming
programs include Migraine Awareness Week in September, Breast
Cancer Awareness Month and Eczema Awareness Week in October, and
Lung Cancer Awareness Month in November. These programs will
activate compelling WebMD video programming, featuring
social-friendly explainers, myth-busters, medical animations and
patient stories.
"We are thrilled to be working with the industry leader in
endemic health content," said Lisa
Bookwalter, Twitter's Director of Health Client Solutions.
"Conversations about health are exploding on Twitter. We're
bringing together the dynamic environment of a social feed with
best-in-class condition-specific content. This partnership brings
forward a first-to-market opportunity for marketers to be a part of
the health conversation through brand-safe video content."
The video programming delivered through the partnership will
become part of Twitter Amplify, Twitter's library of premium live
and on-demand video content beside which advertisers can tap into
pre-roll or exclusive sponsorship opportunities.
"This is an exciting program thanks to the contextual relevance
it offers health advertisers," said Patty
Ryan, VP of Paid Social Media at Publicis Health Media.
"Typically, within the paid social space we are challenged by a
lack of control over content adjacency, but this partnership
changes the game in terms of being able to sponsor health content
that we know is highly relevant to a brand's target audience."
About WebMD
WebMD Health Corp., an Internet Brands
Company, is the leading provider of health information services,
serving patients, physicians, health care professionals, employers,
and health plans through public and private online portals, mobile
platforms, and health-focused publications. The WebMD Health
Network includes WebMD Health, Medscape, Jobson Healthcare
Information, prIME Oncology, MediQuality, Frontline, Vitals
Consumer Services, Aptus Health, MedicineNet, eMedicineHealth,
RxList, OnHealth, Medscape Education, and other owned WebMD sites.
WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®,
MedicineNet®, theheart.org®, and RxList® are among the
trademarks of WebMD Health Corp. or its subsidiaries.
About Twitter
Twitter, Inc. (NYSE: TWTR) is what's
happening in the world and what people are talking about right now.
On Twitter, live comes to life as conversations unfold, showing you
all sides of the story. From breaking news and entertainment to
sports, politics and everyday interests, when things happen in the
world, they happen first on Twitter. Twitter is available in more
than 40 languages around the world. The service can be accessed
at twitter.com, on a variety of mobile devices and via SMS.
For more information, visit about.twitter.com or follow
@twitter. For information on how to download the Twitter and
Periscope apps, visit twitter.com/download
and periscope.tv.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/webmd-and-twitter-announce-first-health-content-partnership-301132769.html
SOURCE WebMD Health Corp.