KINGSPORT, Tenn., Sept. 29, 2020 /PRNewswire/
-- Eastman, the producer of sustainably sourced
Naia™ cellulosic fiber, introduces its new
Naia™ Renew portfolio, sourced from 60% wood pulp
and 40% recycled waste plastics*. Naia™ Renew
cellulosic fiber is traceable with certified biodegradability that
captures the value of hard-to-recycle materials that would
otherwise be destined for landfills. It can be produced at scale to
deliver sustainability without compromise to the fashion world.
"Naia™ Renew enables a circular economy for
the fashion industry and helps brands meet their eco-conscious
goals," said Ruth Farrell, global
marketing director of textiles for Eastman. "We're transforming
what a fabric can be and do to meet the sustainability demands of
our customers and to create a world where brands and consumers can
be in fashion without compromising on quality and performance."
Available as both a filament yarn and a staple fiber,
Naia™ Renew offers clear advantages over other
materials. Naia™ Renew filament features a silky
hand, rich luster and fluid drape and is used to create fashionable
womenswear garments, while Naia™ Renew staple
fiber is inherently soft and quick drying, with reduced pilling
properties, making it ideal for everyday casual wear.
Fully circular, Naia™ Renew is produced with a low
carbon footprint in a closed-loop process where solvents are safely
recycled back into the system for reuse. The fiber is made from
wood pulp sourced from certified forests, and the recycled plastics
feedstock is generated via Eastman's patented carbon renewal
technology (CRT). CRT is an integrated, molecular recycling
technology that breaks down waste plastics, such as post-consumer
carpet fiber and plastic packaging materials into basic molecular
building blocks for the manufacture of new products including
fibers—a truly circular solution creating value from waste.
Naia™ is actively collaborating across the value chain for
Naia™ Renew and will have announcements regarding
brand partnerships soon.
"Our vision is to make sustainable fashion accessible for
everyone," Farrell added. "We all need to play our parts to help
fix the future and work together to protect our planet's precious
resources for the next generations. With Naia™ Renew, you can take
an active role in conserving resources and fostering innovation,
while demonstrating a passion for sustainability that resonates
with consumers worldwide."
For more information, visit naia.eastman.com/renew.
* Naia™ Renew recycled content is achieved by allocation of
recycled plastics through mass balance accounting.
About Eastman
Founded in 1920, Eastman is a global
specialty materials company that produces a broad range of products
found in items people use every day. With the purpose of enhancing
the quality of life in a material way, Eastman works with customers
to deliver innovative products and solutions while maintaining a
commitment to safety and sustainability. The company's
innovation-driven growth model takes advantage of world-class
technology platforms, deep customer engagement, and differentiated
application development to grow its leading positions in attractive
end markets such as transportation, building and construction, and
consumables. As a globally inclusive and diverse company, Eastman
employs approximately 14,500 people around the world and serves
customers in more than 100 countries. The company had 2019 revenues
of approximately $9.3 billion and is
headquartered in Kingsport,
Tennessee, USA. For more information, visit eastman.com.
About Eastman in the circular economy
In 2019, Eastman
began commercial-scale chemical recycling for a broad set of waste
plastics that would otherwise be landfilled or incinerated, or
worse, end up in the environment. Eastman Advanced Circular
Recycling technologies process waste plastics traditional
mechanical recycling methods cannot—including polyesters,
polypropylene, polyethylene, and polystyrene—derived from a variety
of sources, including single-use plastics, textiles, and carpet.
These technologies provide a true circular solution of endless
recycling for materials, allowing them to be reused repeatedly. For
more information, visit eastman.eco.
Editorial Contact:
Laura Mansfield, APR
Tombras
+1 (865) 599.9968
lmansfield@tombras.com
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SOURCE Eastman