Oral-B Announces a New Initiative and $1 Million Commitment to Help Make Better Oral Health Outcomes Possible for All
20 Octubre 2020 - 10:42AM
Business Wire
Eva Longoria, Kelly Rowland, Mario Lopez, Manny
MUA and dentists across the country come together to celebrate the
launch of Oral-B iO and inspire people to up their brushing
game
Today, Oral-B announced an initiative to help make better oral
health outcomes possible for all. The initiative aims to inspire
people across the country to improve their brushing game with the
brand’s most innovative and newly launched electric toothbrush,
Oral-B iO, and to provide oral health support to individuals and
communities in need.
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the full release here:
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Oral-B is leading the conversation to
help people everywhere have access to the right information and
tools for optimal at-home oral care by partnering with notable
voices and dentists. Eva Longoria, Kelly Rowland, Mario Lopez, and
Manny MUA are joining forces with Oral-B to bring awareness to the
importance of making oral health a priority. (Photo: Business
Wire)
To kick off the multi-pronged program, Oral-B has committed to
providing $1 million total in donated product and dental care to
high-risk individuals through a partnership with Dental Lifeline
Network. Oral-B has also teamed up with dentists across all 50
states to bring its very best brush to deserving and vulnerable
individuals. DLN’s volunteer network treats patients who suffer
from seriously neglected oral health and donates life-changing and
saving care to help restore their overall health.
“We are beyond thankful for Oral-B’s dedicated support in making
its highly-advanced oral care products accessible to some of the
people with special needs who need them most,” said Fred Leviton,
CEO of Dental Lifeline Network. “During a time where health and
wellness are of critical importance, we are proud to work alongside
Oral-B in our shared mission during this difficult time.”
According to the American Dental Association, patient volumes
are just hitting 74 percent of pre-pandemic levels. With many
people continuing to delay dentist office visits, at-home oral care
routines are more important than ever. Oral-B is leading the
conversation to help people everywhere have access to the right
information and tools for optimal at-home oral care by partnering
with notable voices and dentists. Eva Longoria, Kelly Rowland,
Mario Lopez, and Manny MUA are joining forces with Oral-B to bring
awareness to the importance of making oral health a priority. And
to provide greater support to all, the brand is working with Dr.
Bill Dorfman, affectionately known as “America’s Dentist,” along
with dental professionals across the country to share their
expertise and oral care tips.
“Taking care of my health and oral health has always been a
priority for me,” Kelly Rowland said. “I have been a loyal Oral-B
user for over 10 years and Oral-B iO is a huge upgrade and makes my
teeth feel like I just went to the dentist. I am proud to be a part
of Oral-B’s initiative that is not only elevating the importance of
oral health, but also helping thousands of vulnerable people get
the oral care products they need.”
The Oral-B iO brush has received the ADA seal of approval and is
the result of six years of dedicated research with dental
professionals to ensure people have the best possible oral health
outcomes at home. Oral-B has reimagined and redesigned the electric
toothbrush enabling best-ever clinical results with a surprisingly
enjoyable brushing experience. With Oral-B iO, it’s now possible
for users to get the wow of a professional-clean feel at home every
day.
“We know that people are looking for products to improve their
health, especially now, and that’s why we’re launching our best
technology to date with Oral-B iO,” said Carlos DeJesus, Senior
Vice President North America Oral Care at Procter & Gamble. “As
Oral-B is an oral care leader, we believe it is our responsibility
to help those in need have access to both dental care and the right
tools to maintain and improve their oral health.”
Through the end of October, Oral-B is providing a special offer
with the code "iOWOW" for all Oral-B iO purchases at
www.oralb.com.
About Oral-B
Oral-B® is the worldwide leader in the over $5 billion brushing
market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults,
oral irrigators and interdental products, such as dental floss.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
www.pg.com for the latest news and information about P&G and
its brands.
About Dental Lifeline Network
Dental Lifeline Network (DLN) is a national charitable
organization and strategic partner of the American Dental
Association. DLN’s mission is to improve the oral health of people
with disabilities or who are elderly or medically fragile and have
no other way to get help. Through a volunteer network of 15,000
dentists and 3,500 laboratories, DLN develops and coordinates
direct-service charity programs resulting in life-changing and
life-saving treatment.
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version on businesswire.com: https://www.businesswire.com/news/home/20201020005972/en/
Agency Contact Ian Guss, Citizen Relations
ian.guss@citizenrelations.com (201) 693-7906
Velvet Gogol Bennett, P&G gogolbennett.vc@pg.com (513)
634-5576
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