Pampers Pure Now Features Plant-Based Liner Enriched with Shea Butter, Giving Parents What They Prefer For Their Little Ones
28 Octubre 2020 - 08:02AM
Business Wire
Inspired by parents, Pampers Pure diapers have
been upgraded to include shea butter designed to help protect and
care for baby’s skin
At Pampers, we take pride in listening to parents to understand
their passions and needs in caring for their babies. A recent
Pampers survey found that, not surprisingly, 9 out of ten parents
are passionate about providing their little ones with the best*;
furthermore, 80% of moms indicated they preferred a diaper enriched
with shea butter**. Inspired by this, Pampers Pure diapers now
include a plant-based liner, enriched with shea butter, designed to
protect and care for baby’s skin.
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We know that 75% of parents agree they are passionate about the
materials that go into their baby’s diaper* and we too are
passionate about using thoughtfully selected ingredients that
protect baby’s skin. That’s why every decision made by Pampers is
made with the happy, healthy development of baby in mind.
The plant-based liner in Pampers Pure diapers is now enriched
with shea butter. Shea butter is 100% naturally-derived from fat of
the shea nut*** with moisturizing benefits. This plant-based liner
helps keep baby’s skin hydrated while also serving as a barrier
between the skin and moisture in the diaper.
Pampers Pure diapers are:
- Rooted in Skin Health. Clinically proven hypoallergenic,
combining naturally-derived shea butter emollient***, premium
cotton, and other thoughtfully chosen ingredients that are gentle
for baby’s delicate skin.
- Free from Unwanted Ingredients. Made without chlorine
bleaching, fragrance, parabens, natural rubber latex and the 26
allergens identified by the European Union as most likely to cause
skin allergies.
- Made with 100% Pampers Protection. Each diaper provides
an absorbent core with three channels to help ensure even wetness
distribution throughout as well as a wetness indicator strip on the
exterior of the diaper to flag when full.
“Pampers Pure diapers contain ingredients parents are passionate
about and are free from the ones they aren’t,” said Andre Schulten,
P&G Senior Vice President, North America Baby Care. “This is
why Pampers Pure diapers are now enriched with shea butter,
providing our best in class protection and outstanding skin care
and dryness.”
Pampers diapers are the #1 U.S. Pediatrician Recommended Brand
and Pampers Pure diapers meet the same safety standards as all
Pampers products. They are independently reviewed and accredited as
skin safe by the Skin Health Alliance.
Pampers Pure diapers are available in sizes N through 6,
featuring new stylish, fun prints (fruits, veggies, lady bugs and
sweet messages). Diaper counts per pack vary by size and pricing is
at the sole discretion of the retailer. The diapers are now
available online and at major retailers nationwide.
* According to a survey of 100 U.S. parents by Consumer &
Market Knowledge for Pampers
** Based on P&G claims study comparing shea butter vs no
lotion claims. Represent T2B score
*** Plant-based emollient (blend of vegetable oil, shea butter
and stearyl alcohol)
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help your baby get the most out of love,
sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201028005758/en/
P&G Baby Care Communications Katie Stahlheber, 513-410-2331
stahlheber.k@pg.com or MSLGROUP (for Pampers) Ani Dietman,
805-709-3122 ani.dietman@mslgroup.com
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