CINCINNATI, Oct. 30, 2020 /PRNewswire/ -- Following the
success of its first-ever Virtual Innovation Challenge in June,
P&G Ventures, the early-stage startup studio within P&G
(NYSE:PG), is now accepting submissions for its next virtual pitch
competition.
Entrepreneurs, inventors, and startups are invited to submit
their products to P&G Ventures for a chance to present on the
virtual P&G Life Lab stage at CES. Three finalists will be
selected to pitch their products on January
13, 2021 at 12:00 pm ET to a
panel of expert judges including Leigh
Radford, Senior Vice President and General Manager at
P&G Ventures, Julie Setser,
Senior Vice President of R&D at P&G Ventures, Kristina Rogers, Global Consumer Industries
Leader at EY, and Courtney Reum,
Co-Founder of M13. Pitches will be broadcast online as part of the
P&G CES 2021 exhibit. The winner will receive:
- A $10,000 prize
- An opportunity to pitch to the M13 investment team, coupled
with mentoring sessions
- A complimentary invitation to the EY Strategic Growth
Forum®
- A chance to partner with P&G Ventures to continue
developing their innovation
"Winning the P&G Ventures Innovation Challenge has been a
game-changer for Healium, allowing us to develop new channel
partners and research partnerships, while also informing our
product roadmap. We're grateful for the opportunity to share the
future of stress management and digital nutrition powered by the
body's own biometric data," shared Sarah
Hill, CEO of Healium and winner of the Virtual Innovation
Challenge in June. "Since winning the Challenge, Healium has seen
multiple wins, including the opportunity to help healthcare workers
on the frontline of the pandemic."
Procter & Gamble is returning to CES 2021 virtually to
showcase its combination of deep consumer understanding and
cutting-edge technologies transforming everyday consumer
experiences. Continuing to adapt to the changing circumstances
caused by the novel coronavirus, P&G Ventures is bringing the
CES Innovation Challenge online to provide entrepreneurs with a
platform to showcase their innovations. While the Challenge is part
of P&G's CES exhibit, all interested parties can register via
Eventbrite to watch the pitch competition as it's livestreamed,
regardless of whether they are CES ticket holders.
"We launched the first Virtual Innovation Challenge to let
entrepreneurs know that opportunities are still out there, even
amid COVID-19, and the response has been tremendous," says
Leigh Radford. "Every year, CES sets
the stage for new innovations and, as a result, has always been a
great place for P&G Ventures to find new potential partners.
So, with CES going online, we're excited that we're able to bring
the Virtual Innovation Challenge to this important event."
Established in 2015, P&G Ventures partners with
entrepreneurs, inventors, and startups to discover and create
consumer products, brands, and businesses that solve people's needs
in categories new to P&G. Each P&G Ventures partnership is
unique, providing funding and access to P&G's experts,
resources, and capabilities to help partners prove their technology
and create their brand.
P&G Ventures is looking for fast-moving, consumable
technologies or early-stage products that will transform everyday
consumer experiences. Categories of interest reflect P&G
Ventures' focus areas: balanced protection from harmful bacteria,
enhanced sleep, non-toxic insect solutions, women's wellness,
personal performance, active aging, and other consumables that
improve people's lives and aren't in one of P&G's current
categories. Strong submissions solve a consumer pain point, deliver
a competitive advantage over existing technologies or solutions,
and have intellectual property protection.
P&G Ventures will be leveraging the KITE SRM platform and
operating system to accept submissions at ventureschallenge.com
until Wednesday, Nov. 25, 2020 at
11:59 p.m. ET from legal residents of
the 50 United States and the District of
Columbia who are 18 years or older at time of entry. For
more information about how to enter, including contest rules and
regulations, please visit: ventureschallenge.com. To stay
up-to-date on the Innovation Challenge timing and news follow
P&G Ventures on LinkedIn and Twitter (@PGVstudio).
About Procter and Gamble
P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
Media Contact:
Jennifer
Byrne, byrne.jr@pg.com
Fiona Chau,
pgventures@bulleitgroup.com
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SOURCE Procter & Gamble