BOSTON, Nov. 9, 2020 /PRNewswire/ -- GilletteLabs (NYSE:
PG) announces a holiday campaign dubbed 'Warm Up the Holidays,' a
unique program aimed to support small businesses during the holiday
gifting season, the most crucial retail time of the year. The
program, a first for the brand, will showcase GilletteLabs'
partnership with five different like-minded businesses. For each
pairing, GilletteLabs will create limited-edition gifting bundles
featuring the Heated Razor, paired with an innovative warming
product to be sold as a gift with purchase. Small business partners
include:
- ANYON Atelier - A home decor boutique and art gallery
located in San Francisco carrying
carefully curated art, furnishings, and accessories from globally
recognized artisans. Manufactured by JFM, this brand machines
honest, clean and functional brass home elements in Los Angeles for generations to enjoy and
use.
- BLK & Bold – This Black-owned specialty coffee and
tea brand has turned the daily ritual of enjoying a cup of coffee
and tea into a means of giving back by pledging 5 percent of its
profits to initiatives aligned to sustaining youth programming,
enhancing workforce development, and eradicating youth
homelessness.
- Embr – Using unique technology, Embr is a one-step
solution that leverages the body's natural response to temperature,
cooling down or warming up with a click of a button to help you
feel more comfortable, wherever you are.
- LAFCO New York – This New York based luxury fragrance
and home brand creates essential-oil based candles, diffusers and
hand soaps made from high quality ingredients sourced
globally.
- Naked Cashmere – This DTC brand is known for
high-quality cashmere accessories and apparel, including sweaters,
jumpsuits and blankets for men and women.
GilletteLabs chose each small business partner because they are
leaders and innovators in their own category. Like the Heated
Razor, each product featured in the retail partnerships
demonstrates a unique way to stay warm and highlights a sensorial
experience. Through the GilletteLabs platform, these small
businesses will share their unique story and mission to new
audiences, while joining the brand for the ultimate holiday
gift.
"Recognizing this year has been taxing for all businesses, we
want to offer help, support and most importantly, warmth to small
firms who have faced challenges this year, especially as they wrap
up the year" explains Falguni Desai,
Marketing Vice President, GilletteLabs. "The holiday season is
being reimagined for consumers and one of our major priorities is
to help these partners that are close to us and share our same
values in any way we can."
The limited bundles will drop on The Art of Shaving website in
3-5 day intervals. The specific products included from each brand
will be announced on launch day. Consumers can discover details
from the brand's social media channels, where the announcement will
be made the day of.
To further support each small business and their exclusive
offerings, Gillette will host consumer giveaways to win one or all
of the limited-edition bundles. This will allow each small business
to introduce consumers to the brands' best-selling products.
Additionally, GilletteLabs will leverage influencers to promote the
bundles and share the entrepreneurial story of each partner.
The Heated Razor 'Warm Up The Holidays' limited edition bundles
will be sold exclusively on The
Art of Shaving website starting November 10th. These gift sets will retail for
$200 each and will be available for
limited time only through the end of the year. The Heated Razor by
GilletteLabs is also available on Gillette.com, Amazon.com, Best
Buy.com, Macy's.com, Bed, Bath, and Beyond (in-store & online),
Target.com, Kroger.com, Costco.com, Sam's Club.com, Walmart.com,
Walgreens.com, Nordstrom.com (and select stores), B8TA.com (and
select stores), SmarTECH (in-store & online), Sterling's Mobile
Barbershop, and The Dean @ LaGuardia Airport.
About Gillette
For more than 115 years, Gillette has
delivered precision technology and unrivalled product performance –
improving the lives of over 800 million consumers around the world.
From shaving and body grooming, to skin care and sweat protection,
Gillette offers a wide variety of products including razors, shave
gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and
the latest news on Gillette, visit www.gillette.com. To see
our full selection of products, visit www.gillette.com. Follow
Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble
P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest
news and information about P&G and its brands.
Nike Communications Contact: Nermene Fakhr
646.654.3425
nfakhr@nikecomm.com
Gillette Contact: Ahmed Rizk
857.777.6129
rizk.aa@pg.com
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SOURCE Procter & Gamble