100 families
will win a new dishwasher and a year’s supply of Cascade Platinum
ActionPacs - helping them tackle dirty dishes using less water,
time & energy
This week, best-selling detergent
brand Cascade and GE Appliances teamed up to launch the “Do It
Every Night” sweepstakes to help people save more water, time, and
energy by tackling holiday dishes with a dishwasher instead of
washing them by hand.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201112005335/en/
Cascade and GE Appliances Are on a
Mission to Help You Save Water This Holiday Season
The holidays may look different this year, but with even more
time spent at home there is no doubt that families will still
gather around the table — leading to a sink full of dirty dishes.
Did you know that you can save 100 gallons of water a week this
holiday season by running your dishwasher with Cascade Platinum
every night, instead of washing all those dishes by hand? According
to ENERGY STAR®, running your sink uses four gallons of water every
two minutes while running the dishwasher uses less than four
gallons in an entire cycle. That’s why skipping the sink and
running your dishwasher with even a small load is all it takes to
save water.
To encourage people to rethink the sink and consider running the
dishwasher, Cascade and GE Appliances are gifting 100 households a
new GE® Fingerprint Resistant Top Control with Stainless Steel
Interior Dishwasher with Sanitize Cycle & Dry Boost with Hidden
Controls as well as a year’s supply of Cascade Platinum ActionPacs.
Through this sweepstakes alone, five million gallons of water will
be saved over the average 10-year lifespan of the dishwashers!
“GE Appliances is constantly innovating to ensure that
dishes are getting thoroughly cleaned and dried with every cycle,”
says Cynthia Fanning, Vice President Product Management –
Dishwasher. “We’re excited to be partnering with Cascade to give
100 households cleaner dishes and the gift of time back with their
families this holiday season.”
The GE Appliances ENERGY STAR®-qualified dishwasher features Dry
Boost™ with Fan Assist technology that gets hard-to-dry items up to
3 times drier* than heated dry cycles along with steam and
sanitization (reducing 99.999% of bacteria) — functions that, when
used nightly with Cascade Platinum, loosen tough soils, eliminating
the need for soaking or pre-rinsing dishes.
“Water is a finite resource, and we can all do our part every
day to help conserve it, which is why Cascade has spent decades
developing ways for families to get cleaner dishes using less
water,” says Martin Hettich, Senior Vice President of P&G’s
North America Home Care business. “As part of this commitment, and
in the spirit of the holidays, we’re giving back to American
families, and to our environment through a new project restoring
water to the Lower Salt Basin in Phoenix, Arizona.”
The water restoration project in the Lower Salt Basin will be
Cascade’s second project with Change the Course. Earlier this year,
the brand announced a partnership in the Sacramento River Basin
that when complete, will restore more than 80 million gallons of
water to people and the environment – which is more than the water
Cascade users in the Lower American Basin use each year running
their dishwashers!
“Reducing at home water use provides some of the easiest ways to
engage individuals in water conservation,” says Val Fishman, Chief
Development Officer at the Bonneville Environmental Foundation.
“Thanks to Cascade, we can now not only save more water at home,
but also continue supporting healthy freshwater ecosystems across
the American West. Through their partnership with Change the
Course, Cascade is significantly contributing to a network of
on-the-ground projects that keep water in rivers and wetlands
during times of water stress.”
To learn more about the sweepstakes, official rules, prize
descriptions and odds disclosure, and to enter to win, visit
CascadeDoItEveryNight.com. Sponsor: The Procter & Gamble
Distributing LLC.
*Compared to heated dry option
About Cascade
In 1953, Cascade entered the automatic dishwashing market with
claims of “spotless dishes” to the four percent of households with
dishwashers. The fast-moving world of household innovations was
just in its beginning stages, and Cascade stayed at the forefront
for the next 50 years by developing a range of automatic
dishwashing products perfect for a variety of families, needs, and
lifestyles. Today, with decades of experience and dishwashers in
more than 60-percent of households, Cascade continues to grow,
striving for immaculate dishes every time with its brilliant
automatic dishwashing powders, gels, pacs, and additives.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com/ for the latest news and information about
P&G and its brands.
About GE Appliances
At GE Appliances we make the world a better place, and our team
is committed to leading in the communities where we live and work.
Today, GE appliances are in 50 percent of all U.S. homes, and our
business is committed to serving every family in the country. We
are a purpose-rooted and passion-driven organization that believes
there is always a better way. We sell products under the Monogram®,
Café™, GE Profile™, GE®, Haier, and Hotpoint brands. Our products
include refrigerators, freezers, cooking products, dishwashers,
washers, dryers, air conditioners and water filtration systems. For
more information, visit www.geappliances.com.
About BEF and Change the Course
Bonneville Environmental Foundation (BEF) is an independent
501(c)3 organization with a 21-year successful track record working
with businesses across North America to advance solutions that
ensure our communities, economies and ecosystems have enough clean
water to flourish. BEF’s Change the Course is a first-of-its-kind
initiative that brings together the public, corporations, and
on-the-ground conservation organizations to raise awareness about
freshwater issues, reduce water footprints, and directly support
water restoration projects. Change the Course is the leading
national corporate water restoration and engagement campaign. The
initiative has received contributions from over 55 corporate
sponsors; supported over 91 water projects across 15U.S. states and
Mexico; and restored over 14 billion gallons of water. Learn more
at changethecourse.us.
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Elaina Novak elainan@mbooth.com
Procter and Gamble (NYSE:PG)
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