As pandemic leaves many older Americans feeling
isolated, Ivory teams up with nonprofit organization Cool &
Dope, to deliver care packs to seniors
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Ivory partnered with TV personality and
mom of three, Catherine (Giudici) Lowe, and the nonprofit
organization Cool & Dope's seven-year-old Chief Positivity
Creator, Cavanaugh Bell, to support the elderly and make their days
brighter with Ivory gentle care packs. In celebration of World
Kindness Day, Ivory, known for providing a touch of love and
kindness, is focused on spreading positivity with the launch of the
brand’s Acts of Gentle Kindness initiative. (Photo: Business
Wire)
The updated release reads:
IVORY CELEBRATES WORLD KINDNESS DAY THROUGH
INITIATIVE AIMED AT SPREADING POSITIVITY
As pandemic leaves many older Americans feeling
isolated, Ivory teams up with nonprofit organization Cool &
Dope, to deliver care packs to seniors
This year has been especially challenging for both older
Americans who have experienced isolation from family and friends
due to the pandemic. In celebration of World Kindness Day, Ivory,
known for providing a touch of love and kindness, is focused on
spreading positivity with the launch of the brand’s Acts of Gentle
Kindness initiative.
Ivory partnered with TV personality and mom of three, Catherine
(Giudici) Lowe, and the nonprofit organization Cool & Dope's
seven-year-old Chief Positivity Creator, Cavanaugh Bell, to support
the elderly and make their days brighter with Ivory gentle care
packs.
Each Ivory gentle care pack contains an assortment of items such
as Ivory Gentle Moisturizing Body Wash and Gentle Deodorant,
designed to be gentle on skin through pure ingredients users will
love and trust; socks and a cozy blanket to help them stay warm
this winter, along with puzzles and brain games to add some fun and
entertainment.
Families can create their own Ivory gentle care packs by using
the following gifts for inspiration:
- Personal care products designed to be gentle on all skin types:
Ivory’s moisturizing body wash and Ivory’s gentle deodorant
- Fun activities to help pass time: crossword or puzzle books,
adult coloring books, or a deck of cards or other small games
- Comfort items to help them feel safe and cozy: soft blanket or
throw, fuzzy socks or slippers, soft towels or a robe
- Special snacks and food for a little treat: homemade baked
goods, favorite candy or snacks
- Household supplies to help avoid extra trips to the
store: toilet paper, hand soap, paper towels, cleaning
supplies and sanitizers
- Add a personal touch to fill your package with extra love and
care: handwritten card or love notes, handmade gifts,
artwork drawn by your children or framed photographs
With more than 54 million seniors above the age of 65 living in
the U.S.1, COVID-19 has forced many of their family members to end
visits to older parents and grandparents, as they are at high risk
of contracting the illness. As a result, this has led older
Americans to experience feelings of loneliness, which the CDC
reports can be detrimental to a person's health2.
"It's truly amazing how a simple gesture can have such a
positive impact on someone's day," said Catherine (Giudici) Lowe.
"Seeing the smiles on the faces of the seniors we connected with
and how happy it made my son, Samuel, really brought a smile to my
face. I encourage parents to create an Ivory gentle care pack
because it's never too early to teach your children how to be kind
to others, especially those in need."
Catherine and Cavanaugh are encouraging families to get involved
and spread kindness in their communities by creating and
distributing their own care packs. With the help of Ivory, Cool
& Dope can launch and maintain over 15 mobile pantries in and
around Gaithersburg, MD through summer 2021, distributing
additional care packs to older Americans.
"Everyone has the power to make a change and do good. That's why
I always say that anyone can have an impact – no matter their age,"
said Cavanaugh Bell. "I hope moms and kids from all over the
country make care packs for the senior citizens in their community
so that our elderly know that they are loved."
"This year, the world needs acts of kindness now more than ever
as the pandemic has left many feeling isolated. For more than 100
years, Ivory has stood for passing down a touch of love and
kindness from generation to generation. On World Kindness Day,
we’re proud to create a way for young children to bring joy to
older Americans living in their community,” said Freddy Bharucha,
senior vice president, North America Personal Care, Procter &
Gamble.
Share your Ivory gentle care packs on Instagram, Facebook or
Pinterest with #IvoryKindness, and encourage your friends and
family to do the same. To learn more about Ivory Acts of Gentle
Kindness, visit ivory.com, and follow Ivory on Instagram
@ivorysoap.
About Cool & Dope
Cool & Dope is a kid-led nonprofit, started by then
six-year-old Cavanaugh Bell, who after being bullied and told that
he was too young to volunteer, set out to prove to the world that
anyone can have an impact. By speaking with federal, state, and
local lawmakers, raising awareness about the effects of bullying,
and spreading acts of kindness in his many kid-inspired community
campaigns, Cavanaugh and his tribe of Positivity Creators are on a
mission to end all bullying worldwide by 2030.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
______________________
1Census.gov, “Older Population and Aging”. Accessed 13 November
2020.
https://www.census.gov/topics/population/older-aging.html#:~:text=According%20to%20the%20U.S.%20Census,million%20on%20July%201%2C%202019
2Center for Disease Control, “Health Risks of Loneliness.”
Accessed 13 November 2020.
https://www.cdc.gov/aging/publications/features/lonely-older-adults.html#:~:text=Loneliness%20was%20associated%20with%20higher,risk%20of%20emergency%20department%20visits.
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version on businesswire.com: https://www.businesswire.com/news/home/20201113005485/en/
Procter & Gamble Juwan Thompson thompson.j.3@pg.com
513-978-3107
Citizen Relations Ashley Taveras
ashley.taveras@citizenrelations.com 212-613-4961
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