NEW YORK, Nov. 17, 2020 /PRNewswire/ -- Shutterstock,
Inc. (NYSE:SSTK) a leading global creative platform offering
full-service solutions for brands, businesses and media in need of
high-quality content, tools and services, today announced its 2021
Color Trends report. By analyzing pixel data from the year's top
downloads and mapping each pixel color to a HEX code, the report
reveals the three fastest-growing colors that will tell the story
of 2021, as well as local favorites from around the
world.
The top three 2021 colors include:
- Set Sail Champagne (#FAEBD7): a soft, glowing tint of white
evoking an escapist desire to embark on a new journey.
- Fortuna Gold (#DAA520): a rich shade of gold representing the
chance happenings and happy coincidences found in life's
moments.
- Tidewater Green (#2F4F4F): a deep teal with touches of yellow
and blue—just like the constant ebb and flow of ocean tides, this
color is a reminder that change is a given.
"For years, brands and agencies have used bold colors to stand
out in a crowded content landscape; however, 2020 has forced
creatives to be more purposeful in their strategies. We see them
turning to optimistic colors that inspire a sense of hope—a sense
that positive change is coming," said Flo
Lau, Creative Director at Shutterstock. "With nearly 2
million global customers leveraging Shutterstock's library to
create innovative, fresh and timely content for their campaigns and
projects, their recent download choices are reflecting a shift in
creative thought. They're leaving behind the bright, saturated hues
that defined 2020 and moving towards 2021 with a rich, natural
palette that speaks to new opportunities, and more simply, a desire
to get outside and get away."
Dive into Shutterstock's 2021 Color Trends report to explore the
top trending colors around the world.
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK),
directly and through its group subsidiaries, is a leading global
provider of high-quality licensed photographs, vectors,
illustrations, videos and music to businesses, marketing agencies
and media organizations around the world. Working with its growing
community of over 1 million contributors, Shutterstock adds
hundreds of thousands of images each week, and currently has more
than 350 million images and more than 20 million video clips
available.
Headquartered in New York City,
Shutterstock has offices around the world and customers in more
than 150 countries. The company's brands also include Bigstock, a
value-oriented stock media offering; Shutterstock Custom, a custom
content creation platform; Offset, a high-end image collection;
PremiumBeat, a curated royalty-free music library; and Shutterstock
Editorial, a premier source of editorial images and videos for the
world's media.
For more information, please visit www.shutterstock.com and
follow Shutterstock on Twitter and on Facebook.
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SOURCE Shutterstock, Inc.