NEW YORK, Nov. 25, 2020 /PRNewswire/ -- CheckedUp, a
New York-based specialty focused
digital Point of Care (POC) company devoted to delivering condition
specific, educational content to patients, announced it has
achieved independent certification of its Point of Care network and
Digital Ad Delivery platform for conformance to the Point of Care
Communication Council's (POC3) Verification and Validation Guidance
and the IAB Impression Measurement Guidelines from BPA Worldwide's
iCompli Tech Assurance division.
"BPA certification means that our platform has achieved yet another
meaningful milestone", Richard
Awdeh, MD, CheckedUp
"As the only physician-founded specialty technology platform
designed for engaging and empowering patients, CheckedUp is proud
and excited to have completed this rigorous and independent
certification," said Jim Decker,
SVP, CheckedUp. "In our role as healthcare technology leaders, the
trust of Patients, Caregivers, and Physicians is paramount,
therefore adherence to the highest standards of transparency
foundational to our mission."
The CheckedUp certification was performed in accordance with
POC3 and IAB auditing guidelines.
"Having this third-party validation for our Point of Care
network and Digital Ad Delivery technology further speaks to our
commitment as a company and the Point of Care Communication Council
to providing transparency and accountability to our partners,"
noted Richard Awdeh, MD, CEO,
CheckedUp and Chair of POC3. "BPA certification means that our
platform has achieved yet another meaningful milestone."
"We congratulate CheckedUp on earning third-party certification
of their Point of Care network," said Richard Murphy, BPA's Executive Vice President.
"The industry is calling for more trust and transparency and
CheckedUp is answering the call."
Nine in 10 patients say they believe technology is a
valuable educational experience, according to the Nielsen
Company. CheckedUp was created to leverage a technology
platform for specialty point-of-care patient education that
actively engages patients, caregivers, and physicians in the
waiting room, in the examination room, and at home. Better
educational materials help patients become more confident, allowing
them to take an active role in the decision-making process.
About CheckedUp. CheckedUp is a healthcare media and
technology company, with a focus in digital point of care marketing
in specialty physician offices actively engaging patients and
physicians throughout the healthcare journey.
As a health technology leader, CheckedUp aspires to create
better educated and more confident patients and physicians who
are empowered to make informed health decisions together. Our
leading healthcare decision technologies provide
specialty-specific education and active patient engagement at a
variety of touch points improving the patient experience and
ultimately health outcomes.
About BPA Worldwide. BPA Worldwide is in the
business of providing assurance. For 80+ years as a not-for profit
assurance service provider, BPA was originally created by
advertisers, advertising agencies and the media industry to audit
audience claims used in the buying and selling of advertising.
Today, in addition to auditing audience claims, through its BPA
iCompli service, BPA verifies compliance to defined government,
industry, and organizational standards as well as adherence to
privacy, data protection and sustainability guidelines and best
practices. Performing nearly 2,600 annual audits of media channels
in over 20 countries, BPA is a trusted resource for compliance and
assurance services.
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SOURCE CheckedUp