PETALUMA, Calif., Dec. 5, 2020 /PRNewswire-PRWeb/ -- Sponsored by
Adobe, The Lexicon, AIGA and the Noun Project, Foodicons is an open
global call for designers to participate in developing new icons to
promote sustainability and create resilience in the food system
globally by focusing on terms such as climate change, biodiversity,
food waste, nutrient density and food equity among hundreds of
concepts defining food systems around the world. Twenty finalists,
designers chosen by a panel of experts for each category, will
receive 1-year Adobe Creative Cloud license. All designers whose
icons are chosen for the final foodicons set will receive an
official digital badge for use in portfolios, LinkedIn profiles,
etc.
"The purpose of this project is to help create wider
understanding among all of the people who participate in various
food systems around the world, from those who grow, prepare, and
sell food to those who eat it," explains Nathan Shedroff, executive director of the
project. "Visual languages can help people communicate more
universally, across borders, languages, and backgrounds."
Starting December 1 through December
19 designers are invited to join for a series of five
monthly challenges that will focus on agrobiodiversity, climate
change, food waste, plants and proteins, the circular economy of
food, food equity, true cost accounting and regenerative
agriculture.
The challenge intends to provide consumers with greater food
literacy while making the food system more transparent. In
addition, Foodicons will provide food system professionals with an
effective way to communicate with colleagues, organizations, and
the public.
Sign-up to receive updates about the challenge:
http://www.foodicons.org
Designers can apply at https://ourfood.world/foodicons/
20 designers, chosen among those in each challenge, will receive
1-year Adobe Creative Cloud licenses.
All designers whose icons are chosen for the final foodicons set
will receive a "badge" they can attach to their portfolios,
LinkedIn profiles, etc.
Using a style guide specifically developed by Adobe for the
challenge, designers will be invited to submit icon designs for
hundreds of terms selected by the Foodicon's international
committee of food experts. The icons will depict everything from
basic elements like water, rice, and gluten, to more complex
concepts like no-till farming, plant-forward diets, and appropriate
technology. Final selections will be publicly released at the UN
Food Systems Summit in 2021, then posted permanently on The Noun
Project as a free resource for all to use.
"When consumers have a deeper understanding of the food they
eat, they can better support a food system aligned with their
values," notes The Lexicon's Douglas Gayeton.
"AIGA is honored to partner in the largest collaborative design
project in history and continue a legacy of using design to create
impactful change," said Bennie F.
Johnson, AIGA's Executive Director. "Accessible,
open-sourced design can aid in translating the complexities of food
systems into a universally-understood concept — truly an investment
in food literacy equity as we seek to solve global problems
together from a shared understanding."
"Our mission at Adobe is to change the world through digital
experiences, which is why we're excited to be part of the Foodicons
Challenge," said Jamie Myrold, VP of
Design, Adobe. "Given the increased importance of visual language
to help people around the world communicate with each other, this
initiative is a great way for designers to work together to solve a
program within the food industry," states Jamie Myrold, VP of Design from Adobe.
The Foodicons Challenge was conceived and developed by Green
Brown Blue, a food systems solutions accelerator led by The
Lexicon.
About The Lexicon
The Lexicon is a North
America-based NGO that uses evidence-based storytelling,
strategy and mobilization to build movements tackling our food
system's greatest challenges. By illuminating the meaning behind
powerful ideas, we spur people to pay closer attention to how they
eat, what they buy, and where their responsibility begins for
creating a healthier, safer food system.
About AIGA
AIGA, the professional association for design, advances design as a
professional craft, strategic advantage, and vital cultural force.
As the largest community of design advocates, AIGA brings together
practitioners, enthusiasts, and patrons to amplify the voice of
design and creates the vision for a collective future. AIGA defines
global standards and ethical practices, guides design education,
inspires designers and the public, enhances professional
development, and makes powerful tools and resources accessible to
all.
About Noun Project
Noun Project is building a global visual language that unites us —
a language that allows quick and easy communication no matter who
you are or where you are.
Media Contact
Laura Howard-Gayeton, The Lexicon of Sustainability, +1 (707)
782-3638, laura@thelexicon.org
Laura Howard-Gayeton, Lexicon of Sustatinability, 707-782-3638,
laura@thelexicon.org
Twitter
SOURCE The Lexicon of Sustainability