BEIJING, Jan. 11, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that its original interactive virtual reality
(VR) film Killing a Superstar (the "Film") has been officially
launched on Steam, one of the world's largest digital distribution
platforms. The Film is made available for viewers to experience
through Valve Index, HTC Vive, Oculus Rift, and Windows Mixed
Reality devices, representing a significant milestone for iQIYI's
global distribution efforts. Now available to nearly 100 million
viewers in China and abroad,
Killing a Superstar is expected to enhance the influence of
China's original VR content on the
global stage.
Killing a Superstar was iQIYI's first major immersive VR project
in 2020 and the first film in its
new VR Interactive Theater content library. The Film tells the
suspenseful story of a murder that takes place in a confined space.
By adopting multiple parallel narratives and using 360° panoramic
shots and multi-viewpoint switching, Killing a Superstar creates a
unique and immersive experience.
The story starts in five different spaces in a villa at the same
time, and every scene is a single long take. By giving viewers the
freedom to switch between scenes whenever they choose, the Film
invites them to explore the film's storyline and narrative freely.
While watching, viewers can also find hidden clues in the scenes
and complete tasks to identify the real murderer, immersing
themselves in the interactive world of the Film.
Steam, the world's largest distribution platform, had nearly 95 million monthly active users
(MAUs) in 2019, according to its official figures. In July 2020, the proportion of VR players in
Steam's MAUs reached a record high of 1.93%.
Following the Film's official release on Steam, viewers
worldwide can experience the 360° panoramic 8K VR original interactive content that is
powered by iQIYI's technologies. The global distribution of Killing
a Superstar not only bolsters the influence of China's original premium VR content in the
international market, but also helps establish a vibrant domestic
consumer VR content ecosystem, creating a virtuous cycle that
propels China's burgeoning VR
industry to continue to expand.
Killing a Superstar won Best VR immersive Story Award in the
Venice VR Expanded competition at the 77th Venice International Film Festival,
representing the first time an original VR production from
China's Mainland has received an
award from a prestigious international film festival. Based on the
success of Killing a Superstar, the Company already has plans to
produce another film for its VR Interactive Theater content library
with an expected release date of summer 2021. Going forward, iQIYI
will continue to optimize the interactive experiences of its VR
content, using 360°+8K HD VR technology to create dramas that
feature multiple parallel narratives which engage and entertain
audiences worldwide.
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SOURCE iQIYI