BEIJING, Jan. 13, 2021 /PRNewswire/ -- iQIYI, Inc.
(Nasdaq: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that its
original film Fox Volant of the Snowy
Mountain, adapted from the classic novel and IP of the
same name by renowned Chinese writer Jin
Yong (Louis Cha), began
filming in Hengdian World Studios on January
3, 2021.
Jin Yong, the pen name of
Louis Cha, was one of the most
widely read Chinese-language authors of the 20th
century. His epic novels have been treasured by generations of
Chinese readers and inspired countless film, television and video
game adaptations.
Produced by iQIYI and supervised by acclaimed director
Lu Yang, the film tells the story of
the talented young swordsman Hu Fei
avenging his father's death as he goes undercover among the gang of
Eight Villains. The film is scheduled for release in 2021.
iQIYI's production of Fox Volant of the Snowy
Mountain is the first time the novel is adapted for the
silver screen. The film will feature exhilarating martial arts and
stunning visual effects, with the help of the special effects team
who worked on The Wandering Earth. The film will
reinterpret a traditional martial arts story with a modern twist,
delivering Jin Yong's novel as a
refreshing action-fantasy piece.
As the production company of Fox Volant of the Snowy
Mountain, iQIYI was also deeply involved in the adaption, film
crew recruitment and casting. The film has amassed a strong
production crew of well-known figures from the Chinese film
industry. Lu Yang, the film's
executive producer and director also directed Brotherhood of
Blades and won the 28th Golden Rooster Awards for Best
Directorial Debut and the 16th Golden Tripod Award for Best New
Director. Meanwhile, Rao Xiaozhi, director of A Cool Fish,
has signed on as co-producer. Ji
Peng, known for his work on The Untamed, serves as
the artistic director for Fox Volant of the Snowy Mountain.
The director of photography is Feng
Simu, who is widely known for his work on Tientsin
Mystic.
iQIYI continues to invest in producing high-quality original
films in various genres such as action, crime, youth and suspense,
with multiple projects currently in production, slated for release
soon and already released. These include realistic dramas such
as Hovering Blade, Underworld
Crashed and The Invisible Guest (Chinese
Version); films and shows focused on Chinese culture such
as PING-PONG OF CHINA, Hello,
Hero, Raid On The Lethal Zone, Hell
Walker; films highlighting humanity such
as Hachi and In Our Prime; as well as
inspiring youth-themed productions like Let Life Be
Beautiful, The Apprentice of Mensa and The Big
Band. iQIYI is committed to delivering diverse content to users
who can enjoy them in the comfort of their homes or at the
cinema.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI