BEIJING, Jan. 15, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that it will hold the iQIYI Shout out for
Love Gala 2021, the world's first multi-screen interactive
live-streaming super night, on January 15,
2021. The iQIYI Shout out for Love
Gala 2021 ("Shout out for Love
Gala 2021" or the "Gala"), which has the theme of "Love,
Light, and Me", will mark the first time an internet video platform
hands over decision-making responsibilities to its subscribers.
Through the integration of technology and content, and the joint
efforts of the top production teams in the industry, Shout out for
Love 2021 will deliver a truly unique and engaging experience that
highlights iQIYI's strong connection to its young users, the high
sentimental value of its classic IPs and the company's bold
innovations in both the viewing and interactive experience.
In terms of the viewing, the Gala will break the barriers of
time and space by introducing the synchronous live-streaming of
multiple scenes to subscribers, thus delivering an immersive and
"panoramic" viewing experience.
During the live-stream, the iQIYI app's screen will be divided
into four subsections showing the stage, waiting, backstage, and
rehearsal areas, providing subscribers with the ability to switch
between sections freely. The Company's bold innovation of having
multiple subsections will allow users to seamlessly switch between
different things happening in and around the Gala, such as the
rehearsal by the performers. As a result, subscribers will be able
to explore the Gala on their own terms, arousing feelings of great
surprise, curiosity, and satisfaction.
The use of groundbreaking interactive features will be another
highlight of the Gala. Through a voting system, subscribers will
pay a key role in the night's roll-out, personally participating in
a number of key decisions throughout the gala. Subscribers will be
able to leave live comments and influence a number of outcomes
through their votes including the order of performances, the
performers, encore performers, and the awarding of prizes. For
example, Netizens can vote for their favorite performers and shows
via the "Shout out for Love Show
List" segment on the iQIYI App, and the highest-raking
artist will take to the stage and perform first. Through their deep
involvement and engagement, subscribers will be able to tailor an
exclusive gala in line with their own preferences.
Ahead of the Gala, iQIYI unveiled the voting rules and list for
the first round of shows. Following the release of the show list,
heated discussions among subscribers immediately began on Sina
Weibo, Douban, and other social media platforms, turning the gala
into a much-anticipated event. For example, the Company's official
post on Weibo about the Gala was shared over 10,000 times, with
related topics receiving a total of over 20 million views.
The Shout out for Love Gala aims
to share courage and strength with its subscribers for the year
ahead. The theme of the event, "Love, Light, and Me", was inspired
by the emphasis on personality and individuality advocated by the
youth of today.
This attitude is also reflected in the entertainment content
produced by iQIYI. I Can I BB teaches everyone to see the
world from multiple perspectives; The Rap of China encourages self-discovery and free
thinking; Youth With You emboldens every dream-chaser and
shows that hard work will pay off; Mist Theater allows
people to feel the power of justice and empathy; and the
anime series One Piece demonstrates the importance of
youth, passion, and friendship.
The Gala brings together iQIYI's classic IP works, as well as
many performances related to hit shows, classic dramas, and hit
variety shows that iQIYI has created for its viewers over the
years. iQIYI has always been committed to discovering subscribers'
preferences and fulfilling subscribers' demands consistently and
precisely.
As the world's first multi-screen interactive live-streaming
gala, iQIYI Shout out for Love Gala
will usher in a new paradigm for gala events and further push the
boundaries of entertainment content. It is also expected to become
a significant signature brand event that strongly influences and
shapes the entertainment service's content ecosystem, leading
culture and fashion trends among young people.
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SOURCE iQIYI