TIDMSFOR
RNS Number : 3507M
S4 Capital PLC
21 January 2021
21 January 2021
S4 Capital plc ("S(4) Capital" or the "Company")
Issue of Shares
On 20 January 2021, S4Capital plc (SFOR.L) announced a merger
with Staud Studios, a German high-end creative production studio
specialising in the automotive industry (the "Transaction").
Pursuant to the terms of the Transaction, the Company has agreed to
issue 661,927 ordinary shares of 25 pence each in the capital of
the Company, credited as fully paid, as initial consideration (the
"Initial Consideration Shares"). The Initial Consideration Shares
will be subject to a restriction on sale until 22 January 2023.
Applications have been made to the FCA and to the London Stock
Exchange for the Initial Consideration Shares to be admitted to the
standard segment of the Official List of the FCA and to trading on
the London Stock Exchange's Main Market for listed securities
respectively ("Admission"). It is expected that Admission will
become effective at 8.00 a.m. on 22 January 2021.
S(4) Capital plc
Sir Martin Sorrell, Executive Chairman
Powerscourt (PR Advisor) Tel: +44 (0)7970 246 725
Elly Williamson
Jessica Hodgson
About S (4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age/new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S(4) Capital estimates that in 2019 digital accounted for
approximately 47.5% or $275 billion of total global advertising
spend of $550-600 billion (excluding about $400 billion of trade
support, the primary target of the Amazon advertising platform),
and projects that by 2022 this share will grow to approximately
55-60% and by 2024 to approximately 70%, accelerated by the impact
of covid-19. It is anticipated that in 2020, total global
advertising spend will shrink to approximately $500-550 billion,
driven by a fall in traditional media advertising expenditure.
However digital advertising spend is expected to remain constant or
increase slightly and therefore improve its market share of total
advertising spend to over 50% for the first time.
S(4) Capital combined with MediaMonks, the leading AdAge
A-listed creative digital content production company led by Victor
Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
(completed in August 2020 - the delay due to necessary merger
clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France. In January 2021, MediaMonks announced its combination
with integrated creative, technology and media agency Decoded
Advertising, Shanghai based creative agency TOMORROW and Staud
Studios, a German high-end creative agency specialising in the
automotive industry. MightyHive also announced its combination with
integrated digital performance marketing agency Metric Theory in
the same month.
On 16 July 2020 S(4) Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116m gross proceeds which will be used for further
expansion and merger and combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has over 4,075 people in 31 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP3.0 billion
(c.$4billion), and would rank in the FTSE 150. It achieved Unicorn
status in a little over one year, unique in the advertising and
marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP10 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc
for nine years.
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(END) Dow Jones Newswires
January 21, 2021 02:00 ET (07:00 GMT)
S4 Capital (LSE:SFOR)
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