BUFFALO, N.Y., Jan. 21, 2021 /PRNewswire/ -- All's fair in
love and football, and as Buffalo
and Kansas City's teams rapidly
approach the big game this Sunday, the competition is fiercer than
ever before. In the spirit of healthy competition, a Buffalo radio station has nudged a handful of
local supermarkets to remove KC Masterpiece® Sauces from their
shelves until after gameday, leaving the perfect opening for KC
Masterpiece to make the next move. Kill 'em with kindness!
"When we heard the hilarious news of our sauces being removed
from store shelves in Buffalo,
albeit temporarily, we saw a great opportunity to serve both
communities while encouraging football fans to do the same," said
Peddy Khatami, Director of Sales
Planning for KC Masterpiece. "We're excited that our sauce is a
strong symbol of its namesake city during the lead up to the big
game, and even more excited to rally fans from both cities to join
us in paying it forward."
In response, KC Masterpiece is taking the high road and tapping
into Buffalo fans' well-documented
penchant for doing good and going all-in to support their local
communities to help uplift those who may need a bit of extra
support this season. While KC Masterpiece may not be on shelves in
the Buffalo area for now, the
brand will make their presence known, donating a total of
$5,000 and 5,000 bottles of KC
Masterpiece to local food banks FeedMore WNY in Buffalo, and Harvesters—The Community Food
Network in Kansas City, in the
hopes that the team's local superfans will match this good-natured
gesture and contribute as well.
"The Buffalo football community
has shown over the years that even though we may be competitors on
the field, we all believe in giving back to others in need no
matter what city they live in," said Buffalo's Wing King, Drew Cerza. "I use KC Masterpiece in my
award-winning wing recipe and while my football alliance this
weekend is very clear, I still hope we can bridge the gap between
two cities' supporters to do a bit of good."
Fans who wish to donate to the cause can visit the donation site
to make a contribution to the donation page Supporting KC and
Buffalo's local food banks, and
follow the brand on Twitter for updates. The final proceeds raised
will be split between food banks serving both Kansas City and Buffalo, and each food bank will also receive
2,500 bottles of KC Masterpiece Sauces.
About KC Masterpiece
KC Masterpiece® barbeque sauce
was created in Kansas City --
where people love to barbecue. The makers of KC Masterpiece®
sauces, marinades and seasonings strive to deliver an authentic
taste that makes any dish an American classic. For more
information, visit www.KCMasterpiece.com.
The Clorox Company
The Clorox Company (NYSE: CLX) is a leading
multinational manufacturer and marketer of consumer and
professional products with about 8,800 employees worldwide and
fiscal year 2020 sales of $6.7 billion. Clorox markets some of
the most trusted and recognized consumer brand names, including its
namesake bleach and cleaning products;
Pine-Sol® cleaners;
Liquid-Plumr® clog removers;
Poett® home care products; Fresh
Step® cat litter; Glad® bags and
wraps; Kingsford® charcoal; Hidden
Valley® dressings and sauces;
Brita® water-filtration products; Burt's
Bees® natural personal care products; and
RenewLife®, Rainbow Light®, Natural Vitality
Calm™, NeoCell® and Stop Aging Now® vitamins,
minerals and supplements. The company also markets industry-leading
products and technologies for professional customers, including
those sold under the CloroxPro™ and Clorox Healthcare®
brand names. More than 80% of the company's sales are generated
from brands that hold the No. 1 or No. 2 market share
positions in their categories.
Clorox is a signatory of the United Nations Global Compact and
the Ellen MacArthur Foundation's New Plastics Economy Global
Commitment. The company has been broadly recognized for its
corporate responsibility efforts, listed No. 1 on the 2020 Axios
Harris Poll 100 reputation rankings and included on the Barron's
2020 100 Most Sustainable Companies list and the Human Rights
Campaign's 2020 Corporate Equality Index, among others. In support
of its communities, The Clorox Company and its foundations
contributed more than $25
million in combined cash grants,
product donations and cause marketing in fiscal
year 2020. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on
Twitter at @CloroxCo.
CLX-B
For media inquiries:
Andrea
Blythe
Current Global
ablythe@currentglobal.com
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SOURCE KC Masterpiece®