HARBIN, China, Jan. 25, 2021 /PRNewswire/ -- The 47th Harbin Ice
Lantern Fair recently kicked off in the northern Chinese city of
Harbin. The event features about
270 groups of ice sculptures scattered across an area of six
hectares. In addition to lifelike ice sculptures, the venue also
offers interactive amusement programs such as ancient
sailboat-shaped slides, octopus-shaped slides, and a clown
labyrinth. They are not only for sightseeing, but also enable
tourists to enjoy a thrilling experience on ice.
At the same time, the month-long 2021 Harbin Ice and Snow Expo
was moved online for the first time with the help of new
technologies such as 5G, big data and cloud computing. The expo
includes six exhibition zones to respectively display ice and snow
equipment, apparel, auxiliaries, ice sculpture tools, ice and snow
tourism, and food for cold regions. Companies and audiences from
around the world can view the expo and interact with exhibitors
online. The expo is committed to provide a platform for those
engaged in the ice and snow industry to carry out economic
cooperation and exchange, enhance tourists' confidence in winter
tourism amidst the pandemic, and inject new momentum into the
development of the ice and snow economy. It also marks a new
attempt made by the "Ice City" of Harbin to integrate its unique
ice and snow resources with the digital economy.
As the provincial capital with the highest latitude in
China, Harbin has a long, cold winter, when the
temperature may drop to minus 30 degrees Celsius and cold winds and
snowfalls are frequent. Typically, extreme cold weathers may bring
challenges to a city's daily operation and economic development.
However, this isn't the case for Harbin, which has successfully turned this
disadvantage into its iconic advantage. Through measures like
expanding domestic and international markets for its ice and snow
resources and presenting travel programs and theme
parks including the Ice and Snow World, the city has boosted
tourism development and turned its cold environment into a driving
force for economic growth.
As the 2022 Beijing Winter Olympics draw near, Harbin has taken the opportunity to promote
the development of the ice and snow industry at both supply
and demand ends to meet the needs of tourists and travel agencies
in the post-pandemic era. Through combined measures such as
reinforcing brand building and improving tourist service capacity
and quality, the city has established a high-quality ice and snow
tourism products supply system.
Technological progress plays an important role in accelerating
intelligent transformation and high-quality development of ice and
snow tourism in Harbin. Since
2015, the Ice and Snow World has offered free Wi-Fi to tourists,
and traditional lamps have been replaced by energy-conserving LED
strip lights to provide better visual effects. Tourists can enjoy
hot pot in cold igloos with a temperature of minus 30 degrees
Celsius. Such interactions between natural scenery and personal
experiences will promote tourism and stimulate economic
development.
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