TIDMBIDS
Bidstack Group PLC
12 February 2021
REACH ANNOUNCEMENT
12 February 2021
Bidstack Group Plc
("Bidstack" or "the Company")
Bidstack Teams Up With Moat by Oracle
Beta measurements taken in January and February 2021 verify
Bidstack as a reliable in-game advertising channel for brands to
engage global gaming audiences
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
platform, is pleased to announce the first results of its
collaboration with Moat by Oracle ("Moat"), sharing verified
general invalid traffic ("GIVT") figures from a campaign featured
in Football Manager 21 in the United Kingdom, and run by Dentsu's
DGame on behalf of a leading global financial institution in
January and February 2021.
Moat's p reliminary analysis of Bidstack's PC inventory compared
to Moat's Global Q3 2020 Display benchmarks suggests Bidstack's
overall PC GIVT is currently performing 3.5x better than the
industry benchmark of 2.9% GIVT (Moat Q3 2020 Desktop Display
Benchmark), with more than 99% of observed impressions verified as
GIVT free.
GIVT is a key component under the industry umbrella term of ad
fraud, which stems from invalid, malicious or fraudulent activity
that generates illegitimate ad impressions. According the
eMarketer's "Global Digital Ad Spending Update Q2 2020" report (1)
, worldwide digital ad spend is expected to reach $526 billion by
2024, making the fight against ad fraud more important than
ever.
"It is vital for brands to be able to verify whether their ads
are being delivered to a real person when running in-game
advertising. Moat by Oracle is excited to work with Bidstack to
give brands the confidence to invest in in-game advertising on a
global scale," said Mark Kopera, head of product for Moat by
Oracle.
The Directors believe today's announcement is another milestone
in Bidstack's commitment to create the most trustworthy in-game
platform for brands, advertisers and game developers. This follows
Bidstack's acquisition of cybersecurity business Pubguard in 2019
as an independent subsidiary.
"We are very impressed with Bidstack as a trustworthy in-game
media channel for our clients, and having their numbers validated
is further proof that they're ready to unlock the potential of the
gaming audience for advertisers," said Luke Aldridge, client
partner at Dentsu's DGame.
"At Bidstack our number one priority is ensuring the integrity,
purity and safety of the gaming experience to both brands and game
developers. We are delighted that Dentsu's DGame found reassurance
in the data provided by Moat by Oracle and look forward to
continuing to create amazing in-game advertising campaigns with the
boldest global brands," said James Draper, CEO of Bidstack.
Notes: (1)
https://www.emarketer.com/content/global-digital-ad-spending-update-q2-2020
-ENDS-
Contacts
Bidstack Group PLC
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh/Luisa Orsini Baroni +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
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Notes to editors:
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games. Bidstack's customers are
games publishers and developers (on the supply side), and
advertising agencies, brands and programmatic advertising platforms
(on the demand side).
Bidstack contracts exclusive access to the native in-game
advertising spaces within video games from their developers or
publishers and sells that advertising space either directly to
specific brands and their agencies or through programmatic
advertising platforms
About Moat by Oracle
Moat by Oracle is a comprehensive analytics and measurement
platform that provides a suite of solutions across ad verification,
attention analytics, cross-platform reach & frequency, ROI
outcomes, and marketing & ad intelligence. Working with
publishers, brands, agencies, and platforms, Moat helps reach
prospective customers, capture consumer attention, and measure the
outcomes to unlock business potential. In 2017, Oracle added Moat
to its powerful suite of advertising technology solutions. Oracle
provides data and technology to understand and reach your audience
better, deepen your engagement, and measure it all with Moat.
About Oracle Advertising
Oracle Advertising helps marketers use data to capture consumer
attention and drive results. Used by 199 of AdAge's 200 largest
advertisers, our Audience, Context and Measurement solutions extend
across the top media platforms and a global footprint of more than
100 countries. We give marketers the data and tools needed for
every stage of the marketing journey, from audience planning to
pre-bid brand safety, contextual relevance, viewability
confirmation, fraud protection, and ROI measurement. Oracle
Advertising combines the leading technologies and talent from
Oracle's acquisitions of AddThis, BlueKai, Crosswise, Datalogix,
Grapeshot, and Moat.
About Oracle
Oracle offers suites of integrated applications plus secure,
autonomous infrastructure in the Oracle Cloud. For more information
about Oracle (NYSE: ORCL), please visit www.oracale.com
Trademarks
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END
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February 12, 2021 05:00 ET (10:00 GMT)
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