FORT LEE, N.J., Feb. 25, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of Vocal, Vocal for Brands, Creatd Partners, and Seller's Choice,
today announced the launch of its newest community, "FYI."
The "FYI" community is dedicated to trivia, fun facts, and
obscure knowledge, and is a place for creators to enlighten
audiences through stories as diverse as "Sunglasses Were Invented
in Ancient China" and "The Vikings Helped Spread Cats Across the
World." To celebrate the launch of the new community, the Company
has also announced the "(Un) Common Knowledge" Challenge, which
prompts Vocal creators to submit a story about their favorite
little-known fact or untold history. The Challenge, which offers a
$2,500 cash prize to the first-place
winner, is open for submissions through March 23, 2021.
New communities on Vocal are introduced in response to a
combination of factors including: the subject matter of submitted
content, creators' feedback and recommendations, and emerging
trends. The Company follows a precise methodology of leveraging
insights from its first-party data to determine the demand for a
new community and viability of brand partnership opportunities.
"FYI," Vocal's newest community, serves a distinct purpose in that
it is the first wherein creators submit content bound not by any
one particular genre, but by a clear intent to inform and enlighten
their audience by sharing obscure knowledge and little-known
facts.
Commented Justin Maury, Creatd's
founder, President, and Head of Product, "As a creator-first
platform, Vocal's evolution thus far has been an exercise in
balancing our core values of accommodating our creative community
with our need to create a product with longevity and
sustainability. Three years ago, we experienced our first growth
spurt, ultimately reaching a critical mass of freemium creators
across 34 niche communities. At that point, our team made the
strategic decision to focus on fortifying our existing communities
and championing the creators that inhabited them."
Since then, the Company added a significant number of technology
capabilities and revenue-generating opportunities to catalyze
success for creators and brands, including Vocal+, Challenges, and
Creator Bonuses.
Continued Maury, "Momentum begets momentum. As Vocal's creator
base approaches a new critical mass, we are being proactive and
responsive to the evolving needs of our creators and audience, who
we recognize as seeking even deeper and more frequent points of
interaction with the Vocal platform."
The Company has now initiated its next wave of new community
additions. The first of those communities, "FYI," is the optimal
fit to accommodate the increasingly multi-dimensional stories
submitted to Vocal, a widened set of brand partners, and the
diversified audience that comes along with both. The addition of
these new communities is expected to support Vocal's creators and
enhance their ability to get discovered and be rewarded for their
creativity.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD), the parent company of
wholly-owned subsidiaries Vocal Ventures, LLC and Creatd Partners,
LLC, empowers creators, brands, and entrepreneurs through
technology and partnership. Its flagship product, Vocal, is a
best-in-class creator platform. For more information, please
visit:
Creatd: https://creatd.com;
Creatd IR: https://investors.creatd.com;
Vocal Platform: https://vocal.media;
Investor Relations Contact: ir@creatd.com
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SOURCE Creatd, Inc.