TIDMBIDS
RNS Number : 9848W
Bidstack Group PLC
29 April 2021
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in
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29 April 2021
Bidstack Group Plc
("Bidstack" or "the Company")
Katherine Hays, Co-Founder of Massive Inc. joins as Strategic
Adviser
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
platform, is pleased to announce the appointment of Katherine Hays,
the Co-Founder and former COO of Massive Inc. ("Massive"), as a
Strategic Adviser.
Katherine, with her proven track record in advertising, media,
entertainment and gaming, will take a seat on Bidstack's Advisory
Board but will also play an active role giving the Company the
benefit of her experience and success from the first generation of
in-game advertising.
In 2003 Katherine recommended to Massive that it should pivot
into in-game advertising and subsequently led the company in
building the market for real-time advertising in video games.
Massive recognised that young males aged 18 to 34 were becoming
increasingly hard to reach through traditional advertising and that
video game usage by this market segment had sky-rocketed. Massive
built the technology, sales team, back-end operations and
ad-serving infrastructure to enable dynamic delivery of advertising
into video games for internet enabled PCs and video game consoles
providing the first full solution for games publishers and
advertisers. Massive was sold to Microsoft in 2006 for US$300
million according to published estimates.
Katherine is an entrepreneur, inventor, global business leader,
adviser and board director. She has spent her career at the
intersection of media, advertising, and technology, first in equity
research at Goldman Sachs before joining Massive.
After the sale of Massive, she served as CEO and Board member of
GenArts, an Insight Partners portfolio company, where she grew the
company into the leading global provider of special effects
software for the professional market, which included customers such
as Disney / Pixar, Sony Pictures, NBC Universal and BBC. GenArts
was acquired by Boris FX in 2016.
She was most recently Founder and CEO of Vivoom where she
developed a vision for helping brands strategically infuse social
engagement into their own products and experiences and turn their
existing customers into a top performing digital channel for new
customer acquisition and existing customer engagement. Clients
using Vivoom's software platform included: Capital One, L'Oréal,
Costco, Coca-Cola, Microsoft, The Clorox Company and Johnson &
Johnson.
Katherine currently serves as adviser and board member to
early-stage companies in the sports and media, travel, esports and
video gaming industry. She is mentor to hundreds of entrepreneurs
and is a regular guest speaker at the Harvard Business School,
Columbia University, Princeton University, Stanford's Graduate
School of Business and MIT's Sloan School of Management. She is
also a member of the Alumni Advisory Board for the Princeton
University Entrepreneurship Council.
Katherine Hays said:
"I am delighted to be working together with the Bidstack team.
They are passionate and committed to delivering value equitably to
gamers, game publishers, developers, and the brands who want to
reach this incredible community. I believe Bidstack's leadership is
setting high standards that will create tremendous value as the
gaming ecosystem continues to expand and mature.
"Digital activities such as social, shopping, live events and
search are increasingly taking place inside of games. Gaming has
the potential to be consumers' true and enduring "third place" -
you have home, work/school, and gaming. I'm thrilled by the
opportunity to help Bidstack define how brands can authentically
participate in this future while delivering meaningful value to all
of the ecosystem's other key stakeholders."
James Draper, CEO of Bidstack said:
"I am very excited that we will have input going forward from
Katherine. In Bidstack's journey into in-game advertising I have
always been aware that there are a very few people who have been
down this path before. As Co-Founder and COO of Massive Inc.,
Katherine is one of the few.
"After joining Massive Inc. in 2003, she led the company in
building a market for real-time dynamic advertising in video games.
Massive Inc. was acquired by Microsoft in 2006.
"Since then the video games market has evolved tremendously with
developments such as the soaring consumption of gaming content
fuelled by smartphone penetration, the rise of cloud gaming, the
evolution of the secondary viewing market and the advent of
programmatic advertising.
"I am looking forward to working with Katherine enormously and
having the business benefit from her active advocacy and input. Her
presence and influence in the market bodes well for the future of
the second generation of in-game advertising."
-ENDS-
Contacts
Bidstack Group PLC
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad)
Mark Brady / Neil Baldwin / James Keeshan +44 (0) 203 368 3550
Stifel Nicholas Europe Limited (Broker)
Fred Walsh / Luisa Orsini Baroni +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck
bidstack@buchanan.uk.com +44 (0) 20 7466 5000
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting adverts into natural
advertising space within video games. Bidstack's customers are
games publishers and developers (on the supply side), and
advertising agencies, brands and programmatic advertising platforms
(on the demand side).
Bidstack contracts exclusive access to the native in-game
advertising spaces within video games from their developers or
publishers and sells that advertising space either directly to
specific brands and their agencies or through programmatic
advertising platforms
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April 29, 2021 02:00 ET (06:00 GMT)
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