D4t4 Solutions Plc Launches Major Update to Celebrus CDP Integration with Pega Customer Profile Designer to Power Customer Ce...
05 Mayo 2021 - 8:07AM
Business Wire
D4t4 Solutions Plc (AIM: D4t4, “the Group" or "D4t4"), the
AIM-listed data solutions provider, has launched two new
capabilities for its world leading enterprise Celebrus Customer
Data Platform (CDP). With immediate general availability, D4t4’s
Celebrus CDP can now connect seamlessly and instantly, via newly
enhanced connectors, directly to global partner Pegasystems Inc
(NASDAQ:PEGA, “Pega”), v8.6 Customer Decision Hub™ (CDH) and
Customer Profile Designer™, as announced at the PegaWorld iNspire
event this week.
Both organizations recognised that many enterprises have
accelerated their digital transformation programs and prioritized
the importance of delivering a top-class online customer experience
in response to the pandemic. To achieve this, they need to feed
their decisioning system with the most complete, compliant,
individual-level digital behaviour data from all touchpoints, at
scale, to power relevant, contextualized offers and messaging in
real-time, for every customer.
The enhanced integrations between the Celebrus CDP and Pega
platforms provide significant new opportunities for enterprises to
quickly meet their 1:1 hyper-personalization goals in truly
real-time. They dramatically extend understanding of individual
customer interactions through the provision of both the Celebrus
out-of-the-box real-time (millisecond) Automated Marketing Signals
capability and extensible data model.
Celebrus CDP is the preferred Customer Data Platform for
data-driven global businesses in the banking, insurance, retail,
automotive, travel, healthcare and telco industries. All are
witnessing an exponential rise in digital engagement - exposing the
limitations of traditional data capture systems, and the lack of
ability of many CDPs to capture individual level data and make that
data available within milliseconds to create those ‘moments’ that
customers demand. Clients who deploy the Celebrus CDP, with its
multiple technology patents, enjoy complete immunity to these
challenges and have ultimate flexibility to leverage all their
customer data, whenever they need to.
D4t4 is pleased to bring these innovations to market as the
culmination of several months of concerted development effort with
its global partner, Pegasystems. In a world focused on
customer-centricity, having the engineered connection between
Celebrus CDP and Pega will ultimately provide the competitive
advantage that brands desperately need.
Peter Kear, CEO of D4t4, said:
Pegasystems is the recognized leader in decisioning platforms
and Celebrus is the world leader in enterprise level CDP
deployment. This partnership works so effectively due to our focus
on providing the compliance and operational control required for
sensitive first-party, personally Identifiable (PII) data as well
as the ability to activate that data instantaneously.
Our joint clients are some of the world’s leading enterprises -
they rely on us to get it right and deliver value for money. Our
development teams have been listening and these enhancements to
both systems, continue to show that best of breeds can work
together to enhance clients’ multi-billion-dollar digital
transformation programs. We are proud of these new capabilities and
look forward to many more in the future.
About Celebrus
Celebrus is a suite of market leading data solutions from D4t4
Solutions plc (AIM:D4t4) which has been solving the most complex
data challenges for global enterprise since 1985.
The Celebrus Customer Data Platform (CDP) is a pioneering
digital data capture solution which collects, contextualizes and
delivers data about how individuals are behaving across a brand's
digital channels including websites, mobile apps, social and
streaming media. The tagging-free software streams online
behavioural data in real-time, or near real-time, into the client's
chosen enterprise applications for activation and decisioning.
Celebrus is the platform of choice for data-driven brands for whom
customer-centricity is essential to success. These organizations
understand the value of getting a complete 100% compliant picture
of individual customers across all channels, devices and time.
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version on businesswire.com: https://www.businesswire.com/news/home/20210505005644/en/
D4t4 Solutions Plc Catherine Stenson, VP Marketing +44
(0) 1932 893333 catherine.stenson@d4t4solutions.com Instinctif
Partners Rozi Morris / Hannah Campbell +44 (0) 20 7457 2020
D4t4Solutions@instinctif.com
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