LONDON, May 20, 2021 /PRNewswire/ -- Today, Pampers
and UNICEF hosted an insightful panel event reflecting on their 15
yearlong partnership; a one-of-a-kind alliance that harnessed the
power of working together to achieve lasting change.
Over the last 15 years, the partnership has helped to save an
estimated one million newborn lives around the world from maternal
and neonatal tetanus (MNT), a needlessly fatal disease which is
easily preventable through immunization and hygienic birth
practices. In addition, the mission-focused partnership has also
helped to eliminate MNT in 26 countries whilst protecting an
estimated 100 million women and their babies.
In 2006, Pampers and UNICEF joined forces with the shared goal
of protecting mothers and their babies from MNT. Today, the
co-developed partnership remains a best-in-class inspiration for
cause-related efforts through its innovative campaign and by
championing working together to drive impactful change.
The partnership launched with a promise that every time a pack
of Pampers featuring the UNICEF logo was purchased, one vaccine
would be donated to UNICEF. This simple mechanic mobilised
audiences to support the initiative and proved to have a direct
impact in the fight against MNT, generating the highest funds
raised by a corporate partner.
The event today featured speakers Ranya
Shamoon, Senior Vice President of Baby Care Europe at Procter & Gamble and
Carla Haddad Mardini, Director of
Private Fundraising and Partnerships Division, UNICEF. They were
also joined by experts Linda Scott,
Emeritus Professor, University of
Oxford and Dr Azhar Abid Raza, Immunization Specialist
for maternal and adolescent immunization at UNICEF.
Together the speakers shared their experiences and explored the
building blocks of this one-of-a-kind alliance, and how it paved
the way for cause-related partnerships of the future.
Ranya Shamoon, Senior Vice
President of Baby Care Europe at
Procter & Gamble reflected:
"By joining forces, Pampers and UNICEF have been able to make a big
and long-lasting change, directly impacting the lives of countless
families and babies around the world. We would like to take
this opportunity to thank everyone who has contributed to support
the vital work on the ground to help eliminate MNT in our journey
towards making every baby's world better. Together, we have changed
the lives of mothers and babies today and for future generations to
come. This is a great illustration of how P&G and Pampers are
leading with love."
Carla Haddad Mardini, Director
of Private Fundraising and Partnerships Division, UNICEF also
commented:
"Our partnership with Pampers over 15 years has
contributed to saving nearly one million newborn lives from a
silent killer - Maternal and Neonatal Tetanus. We've purchased more
than 300 million vaccines that have been used to protect 100
million women and their babies. With the support of Pampers and
other partners, the number of newborn deaths from tetanus per year
has been reduced by more than 60%. This support was all the more
important when the COVID pandemic hit, threatening to disrupt the
delivery of MNT immunization services and reverse hard-won progress
in reaching children with essential vaccines. Collaborating with
brands like Pampers, through long-term partnerships is an excellent
example of how UNICEF, working with the private sector, can reach
the most vulnerable and ensure that every child not only survives
but thrives."
Linda Scott, Emeritus
Professor, University of Oxford, also
commented: "Having observed the Pampers-UNICEF partnership
closely over the last 15 years, there were many factors that
contributed to the success and influence of this alliance. Above
all, a mutual dedication to mother and child welfare allowed both
organisations to foster a positive working relationship built on
trust, co-operation and their common goal. The 1=1 promise was a
deliverable that was transparent and concrete for the public which
ensured accountability – this intention and delivery on that
promise has shown us the magnitude of what can be achieved when
organizations work together."
For more than 60 years, Pampers has been committed to making
every babies' world better. The Pampers and UNICEF partnership is a
true example of an "act of good", highlighting how by coming
together we can do more and do better, having real impact on
mothers and babies around the world.
The extraordinary events of 2020 have highlighted that brands
and companies have a responsibility to society and the world around
us. The Pampers and UNICEF partnership is part of P&G's ongoing
commitment to Community Impact and is among the Company's efforts
to deliver 2,021 Acts of Good in 2021.
About Pampers®
At Pampers, we believe in the power of working together - with
parents, experts and our valued partners - to make babies' world
better, today and in the future. That's why, for more than 60
years, parents have trusted Pampers to care for babies' happy,
healthy development. Pampers is a part of The Procter & Gamble
Company (NYSE:PG) and is the #1-selling diaper worldwide. Every
day, more than 25 million babies in 100 countries around the world
wear Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby's development. Visit www.pampers.com to
learn more about Pampers products, and parenting tips. Pampers,
together we make babies' world better.
About P&G's 2,021 Acts of Good in 2021
At
P&G, supporting our communities, fostering equality and
inclusion and protecting the planet is embedded in how we do
business. We believe we have a responsibility to make the world
better — through the products we create and the positive impact our
brands and Company can have. Under our Lead with Love campaign,
P&G and its brands like Pampers have committed to 2,021 acts of
good this year.
*UNICEF does not endorse any company, brand, product or
service
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SOURCE Pampers; UNICEF