Celebrus CDP Launches 1st Party Identity Graph and Profile Builder Capabilities
25 Mayo 2021 - 8:00AM
Business Wire
D4t4 Solutions Plc (“the Group" or "D4t4"), the AIM-listed data
solutions provider, has launched ground-breaking new features for
its Celebrus CDP, which delivers unrivalled identity capabilities
to the marketplace. It is the world’s only 1st party real-time
Identity Graph as well as a Profile Builder, which furthers the
“collect once, use many” mantra of the Celebrus CDP and enables the
efficient activation of customer data in downstream applications.
Both features have been designed specifically to overcome immediate
and inhibiting identity issues, enabling enterprises to create the
highly relevant and timely ‘moments’ that their consumers have come
to expect, while also powering advanced data science and analytic
use cases.
Identity is the crucial currency for building customer
experiences in today’s world. Challenges to third-party solutions
as a result of the impacts of privacy measures such as Apple’s
Intelligent Tracking Prevention (ITP), browser restrictions, and
privacy legislation such as GDPR and CPRA, have rendered most
platforms incapable of managing Identity in any meaningful way.
In an era where customers demand personalized experiences,
having a subpar solution for digital identity totally inhibits the
ability for an organization to deliver upon that demand. Celebrus
CDP is a true first-party enterprise scale solution embedded in an
organization’s digital infrastructure and is completely unimpacted
by the aforementioned industry challenges. With the addition of
both the 1st party Identity Graph and Profile Builder, the Celebrus
CDP has once again set the highest bar for the industry with
regards to Identity, compliance, and instant activation of
data.
Built upon its unique ability to capture all digital channel
interactions for enterprises around the globe, Celebrus CDP can
instantly and automatically leverage a range of identifiers to
build a complete view of customer identity and the profiles for
each, as they move from anonymous to known across the range of
digital touch points all backed by an out of the box, fully
extensible data model that eliminates 60-70% of typical digital
data management costs in an organization.
No other solution in the industry can overcome the challenges of
identity, compliance and activation to deliver genuine,
individual-level data like the Celebrus CDP. The addition of both
the Identity Graph and Profile Builder enables organizations to be
best positioned to provide their consumers with the predictive,
personalized experience they now expect.
Pete Kear, CEO of D4t4 Solutions commented:
“The launch of the Identity Graph and Profile Builder in
Celebrus CDP is significant, as the incorporation of the market’s
leading identity graph enables our clients to build a complete view
of their consumers, across channel, device and over time, whether
they are anonymous or known. This is an industry first.
“As the world increasingly embraces digital devices and
channels, it has never been more necessary for companies to
identify their customers at every single point in a journey to
provide personal experiences. This launch reflects our focus on
putting identity front and centre of Celebrus CDP’s core value
proposition.”
About Celebrus
Celebrus is a suite of market leading data solutions from D4t4
Solutions plc (AIM:D4t4) which has been solving the most complex
data challenges for global enterprise since 1985.
The Celebrus Customer Data Platform (CDP) is a pioneering
digital data capture solution which collects, contextualises and
delivers data about how individuals are behaving across a brand's
digital channels including websites, mobile apps, social and
streaming media. The tagging-free software streams online
behavioural data in real-time, or near real-time, into the client's
chosen enterprise applications for activation and decisioning.
Celebrus is the platform of choice for data-driven brands for whom
customer-centricity is essential to success. These organizations
understand the value of getting a complete 100% compliant picture
of individual customers across all channels, devices and time.
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version on businesswire.com: https://www.businesswire.com/news/home/20210525005594/en/
Enquiries
D4t4 Solutions Plc Catherine Stenson, VP Marketing +44
(0) 1932 893333 catherine.stenson@d4t4solutions.com
Instinctif Partners Rozi Morris / Hannah Campbell +44 (0)
20 7457 2020 D4t4Solutions@instinctif.com
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