Allyson Felix Defines Her Legacy Ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign
07 Junio 2021 - 07:30AM
Business Wire
Pantene announces partnership with Six-Time
Olympic Gold Medalist, Mother, and Activist, Allyson Felix, to
celebrate the everyday moments that shape a legacy
With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is
partnering with frontrunner and most decorated US Olympian in
women’s track and field history, Allyson Felix, to look back and
celebrate the moments that define a legacy through its “What’s Your
Legacy” campaign.
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Pantene partners with Six-Time Olympic
Gold Medalist, Mother, and Activist, Allyson Felix, to celebrate
the everyday moments that shape a legacy (Photo: Business Wire)
The campaign featuring Allyson and her daughter, Camryn,
acknowledges that legacy is not made of only wins or medals, but
the journey it took to get there; paving a path for the next
generation of women and girls.
“I am thankful to have Pantene in my corner celebrating my
legacy during this Olympic run,” said Felix. “After having Camryn,
defining my legacy became so much more than my accomplishments on
the track—she inspired me to use my voice and make a difference for
her and for the world, and I now feel that legacy most when I spend
time teaching her how to care for her curls, further rooting our
connection and legacy together.”
For Allyson, suffering pregnancy complications with Camryn
propelled her to take a stand and bring attention to a systemic
issue in need of change. She became a voice for millions of mothers
of color who are subject to healthcare inequalities and have a
higher maternal mortality rate, helping to create a better future
for generations to come.
“Pantene celebrates everyone whose legacy is built on courage,
strength, and advocating for what is right,” said Jessica Ettelson,
Pantene Brand Director. “We are so proud of the athlete, activist,
and mother that Allyson is and are excited to share the legacy she
has built for her daughter and the world, while inspiring others to
build their own.”
To watch Allyson’s story, please visit
https://youtu.be/qYMOtSgTuHI and join the conversation by sharing
your legacy using #WhatsYourLegacy.
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Jenna Hreshko jhreshko@hellommc.com
Procter and Gamble (NYSE:PG)
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