Today, Amazon.com, Inc. (“Amazon”) (NASDAQ: AMZN), together with
HanesBrands, Inc. and HBI Branded Apparel Enterprises, LLC
(collectively, “HanesBrands”) jointly filed 13 lawsuits against 17
defendants for selling silicone protective earbud case covers that
illegally bear HanesBrands’ registered Champion trademarks. The
defendants attempted to offer the infringing products in Amazon’s
store, violating Amazon’s policies, infringing on HanesBrands’
registered Champion trademarks, and breaking the law.
The lawsuits were filed in the United States District Court for
the Western District of Washington. They allege that the defendants
used HanesBrands’ registered Champion trademarks without
authorization to deceive customers about the authenticity and
origin of the products and to create a false affiliation with
HanesBrands. Amazon closed the defendants’ selling accounts.
"The vast majority of Amazon customers shop with the confidence
knowing they will receive an authentic product,” said Dharmesh
Mehta, vice president of Customer Trust and Partner Support at
Amazon. “In the rare instances when bad actors attempt to take
advantage of customers and companies like HanesBrands, our team is
relentless about tracking down and holding them accountable.”
Amazon strictly prohibits infringing and counterfeit products in
its store, and has invested more than $700 million and employed
more than 10,000 people to proactively protect its store from bad
actors and bad products. Amazon uses industry-leading tools to
verify potential sellers' identities, and Amazon’s proprietary
systems analyze hundreds of unique data points to verify
information provided by potential sellers. In 2020, only 6% of
attempted new seller account registrations passed its robust
verifications process and listed products. As a result, fewer than
0.01% of all products sold on Amazon received a counterfeit
complaint from customers. Those complaints were then investigated
for accuracy.
“We will aggressively defend our brands and our intellectual
property around the world,” said Jon Ram, president of Global
Activewear at HanesBrands. “We look forward to prevailing in these
lawsuits.”
In June 2020, Amazon launched its Counterfeit Crimes Unit, a
global team dedicated to pursuing bad actors and holding them
accountable to the fullest extent of the law, including by working
with law enforcement. Amazon has filed a series of lawsuits against
counterfeiters, including a suit against individuals using social
media to promote and facilitate the sale of counterfeits, as well
as joint lawsuits with Italian luxury brands Valentino and
Ferragamo, cosmetics brand KF Beauty, family travel accessory brand
JL Childress, cooler manufacturer YETI, and
family-owned-and-operated card game company Dutch Blitz.
HanesBrands, the owner of the iconic Champion brand, is a
socially responsible leading manufacturer of everyday casual wear
in the Americas, Europe, Australia, and Asia-Pacific. For nearly
100 years, the Champion brand has been synonymous with high-quality
uniforms and apparel for amateur and professional athletes, as well
as popular styles of sportswear and leisurewear for kids and
adults. Champion apparel has been worn by millions of everyday
people, celebrities, and athletes, and the Champion brand has
become one of the most recognized sportswear brands in history.
The court filings are available here:
- Case: 2:21-cv-00766, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00767, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00768, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00769, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00770, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00771, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00772, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00773, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00774, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00775, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00776, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00777, United States District Court for the
Western District of Washington
- Case: 2:21-cv-00778, United States District Court for the
Western District of Washington
Amazon has an extensive history protecting brands and taking
action to hold bad actors accountable:
- Amazon Published Comprehensive Brand Protection Report
Demonstrating Progress Toward Driving Counterfeits to Zero
- Amazon Establishes Counterfeit Crimes Unit to Bring
Counterfeits to Justice
- Amazon Launches IP Accelerator in Europe to Help Small
Businesses Protect Their Brands and Tackle Counterfeit
- IPR Center, Amazon Launch ‘Operation Fulfilled Action’ to Stop
Counterfeiters
- Amazon Files Lawsuit Against Counterfeiters Using Social Media
to Promote Sales
- Amazon Supports Resolution of 3M Case Against Fraudsters
- Amazon Supports Investigation, Prosecution of New York
Defendants Charged in Fraud Scheme
- Amazon and KF Beauty File Joint Lawsuit Against
Counterfeiters
- Amazon and Valentino File Joint Lawsuit Against New York-Based
Counterfeit
- Amazon and YETI File Joint Lawsuit against Counterfeiters
- Amazon and Dutch Blitz File Joint Lawsuit against
Counterfeiters
- Amazon and Salvatore Ferragamo File Two Joint Lawsuits Against
Counterfeiters
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
About HanesBrands
HanesBrands is a socially responsible leading marketer of
everyday activewear apparel in the Americas, Europe, Australia, and
Asia-Pacific. HanesBrands’ brands include some of the world’s
strongest brands, such as Hanes, Champion, Bonds, DIM, Bali,
Maidenform, Playtex, Bras N Things, Nur Die/Nur Der, JMS/Just My
Size, Wonderbra, Lovable, Alternative, Berlei, L’eggs, and Gear for
Sports.
Champion is HanesBrands’ second-largest brand. Founded in
Rochester, New York, in 1919, Champion has always been known for
authentic American style and performance, and helped to pioneer
some of the most important innovations in athletic wear, including
reverse weave sweatshirts, mesh practice uniforms, and sports bras.
In addition, Champion has collaborated with designers and other
iconic brands around the world. Champion sportswear can be found in
sporting goods retailers, e-commerce sites, department stores,
college bookstores, and specialty retailers.
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