BEIJING, June 11, 2021 /PRNewswire/ -- Moviebook, a
leading infrastructure and service provider of intelligent video
production, is capitalizing on its intelligent video production
technology (Video AI) and Automatic Digital Twin (ADT) engine to
virtually demonstrate the ancient wax printing technique of the
Miao people, an ethnic group dwelling in Guizhou province in southwest China, for China's Cultural and Natural Heritage Day
which falls on June 12 this year.
Moviebook pioneers a model of applying digital technologies
to the preservation, promotion and transmission of intangible
cultural heritage.
Different from merely recording the process to make wax prints,
Moviebook digitalizes all the instruments, objects, artifacts and
cultural spaces associated with wax printing by first breaking them
down into multidimensional information including appearance,
texture, features, description, internal form, among others, and
then visually demonstrating the purpose of each item and ultimately
the whole production process. In other words, the audience can gain
hands-on experience of producing wax prints from designing patterns
to dyeing the wax printed cloth and removing the wax all without
having to be physically present at site. It feels like creating a
wax printed notebook by oneself.
An executive from Moviebook commented, "We make use of digital
technologies including ADT and Video AI to create digital twins for
physical objects used in wax print production, which are then
virtually accessible to the general public. This helps to showcase
the charm of these items and further popularize intangible cultural
heritage. We are also opening up new possibilities of monetizing
intangible cultural heritage merchandise so as to unleash the
untapped commercial potential of intangible cultural heritage."
China's Cultural and Natural
Heritage Day is an annual event held on the second Saturday in
June. Due to the COVID-19 pandemic, however, the majority of
activities rolled out to celebrate the Day are being held online.
Thanks to the development and wide application of AI and digital
technologies, celebrations for the Day have taken on a wide variety
of forms, making it possible to safeguard and transmit intangible
cultural heritage anywhere and at any time.
About Moviebook
Moviebook, a leading infrastructure and service provider of
intelligent video production, aims at empowering monetization
capacity for clients from media, retail, education, and culture
through intelligent vision. Building on technological advantages in
fields of computer vision, computer graphics, among others,
Moviebook significantly improves the production efficiency of
visual content and innovates ways of presenting and interacting
with such content. By applying AI technologies to videos, Moviebook
is pioneering a wide variety of application scenarios for
intelligent video production technologies.
For more information, please visit
http://www.moviebook.cn/about/index.
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SOURCE Moviebook