Professional Golfers Max Homa and Will Zalatoris Join Gillette Deodorant to Launch The 72 Club
17 Junio 2021 - 09:00AM
Business Wire
It’s Time to Shoot 72 This Summer!
Gillette Deodorant (NYSE: PG) today introduced The 72 Club, a
nationwide initiative to help golfers of all skill levels feel and
play their best. Professional golfers Max Homa and Will Zalatoris,
two of the game’s rising stars, are the initial ambassadors of The
72 Club.
“When people see us on TV, I’m not sure if they understand how
much we are sweating,” said Zalatoris. “Whether it’s a key putt on
Sunday at the U.S. Open or being the best driver among your
buddies, it’s an incredibly nerve-wracking experience to perform
your best. Gillette Deodorant not only keeps me cool under
pressure, but it can also help the millions of golfers nationwide
who hit the links each day. Staying fresh during and after 18 holes
is just one less thing we have to worry about.”
The 72 Club features numerous ways for amateur golfers to also
get involved, beginning with Nextgengolf’s City Tour, which
provides casual and competitive golf leagues for thousands of
players every summer and is led by PGA Professionals nationwide.
Nextgengolf is a wholly owned subsidiary of the PGA of America. In
addition to having sampling opportunities at select events
throughout the City Tour schedule, Gillette will also be a lead
sponsor of the season-ending City Tour Championship Sept. 4-5, at
Whistling Straits in Kohler, Wisconsin, site of the 44th Ryder Cup.
Golfers who are interested in joining The 72 Club can find their
local City Tour stops through Nextgengolf.
“PGA members have been hosting City Tour tournaments around the
country, and we’re delighted that Gillette has chosen to support
these competitive events moving forward,” said PGA President Jim
Richerson. “Amateur golfers are the lifeblood of our game, as our
PGA Members and Coaches enable them to play better golf and enjoy
the game every day. With Nextgengolf’s City Tour, we’re able to
support amateur golfers and help them elevate their game to strive
to compete in its national championship.”
The City Tour finale provides amateurs with an incredible
opportunity to play a world-class course. This year, Gillette will
enhance the championship even further with title sponsorship of the
event’s kickoff party on Sept. 3, custom onsite experiences and
opportunities for golfers, and by inducting its winners into The 72
Club.
While the number 72 has an important significance in golf, it
also represents the hours of sweat protection delivered by
Gillette’s Invisible Solid Deodorant. Given that golfers sweat, get
run-down and can lose focus on the course, Gillette Deodorant is
there to keep them smelling and feeling fresh as they hit their
next shot thanks to their 72-Hour Sweat Protection guarantee.
Gillette Deodorant removes the distractions of odor on the course,
allowing players to focus on what really matters and hit their peak
performance.
Gillette’s latest innovation on deodorants brings to the market
a solid antiperspirant that promises to keep even high-performance
athletes fresh after a long journey so they hit the course
confidently and perform at their peak. A core element of The 72
Club program is to bring this idea to all golfers, encouraging them
to focus on trying to shoot that elusive 72 (or better) – a bold
achievement for an average amateur golfer.
“Gillette wants to help men look and feel their best at all
times,” said Chris Talbott, Senior Director for Gillette Deodorant.
“The 72 Club is a great example of that. Whether your goal is to
shoot a 72 or you are a pro playing 72 holes of championship golf,
we’re providing support for golfers to strive to be their best both
on and off the course by helping them smell and feel fresh.”
Gillette Deodorant will also be supporting the people who push
golfers to reach their peak performance: their caddies. Through a
partnership with The Caddie Network, Gillette Deodorant will be
featured on select caddies’ shirts throughout the U.S. Open and the
Open Championship, while also creating and distributing content
with caddies to show how they work with the pros on their game.
“Caddies are easily the most untapped resource in golf, being
the key behind every sensational performance you’ve seen during the
majors,” said John von Stade, Co-Founder, The Caddie Network.
“We’re thrilled that Gillette wants to tell their story and
showcase all they do to bring out the best of their golfer on the
course, because there are some phenomenal stories to tell on the
Tour.”
More information on Gillette’s Deodorant can be found on
Gillette’s website.
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Ross Lipschultz, 332-330-2707 rlipschultz@taylorstrategy.com
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