P&G Accelerates Commitment to #ChooseEqual at the UN-Convened Generation Equality Forum
30 Junio 2021 - 11:51AM
Business Wire
- Procter & Gamble (P&G) to invest $10 billion in
women-owned and women-led businesses by 2025 to advance women’s
economic empowerment.
- P&G partners with Promundo, UN Women, WEConnect
International, Women’s Forum for the Economy & Society and more
to enable gender equality at home, at work and in society.
- P&G is participating in the Generation Equality Forum,
joining private and public sector leaders and civil society
organizations to announce ambitious investments and new policies to
accelerate progress toward gender equality.
Today, Procter & Gamble (NYSE:PG) continues to #ChooseEqual
with new actions to accelerate progress toward gender equality at
home, at work and in society. As part of this expansion of their
work, P&G is committing to spend $10 billion with women-owned
and women-led businesses by 2025. P&G has worked for decades to
advance women’s economic empowerment throughout its global value
chain, and today’s announcement is the next step in that journey.
The company’s ambition over time is to grow investment with these
women-owned and led businesses to 10 percent of P&G’s
purchasing dollars – 10 times the industry average1.
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the full release here:
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#ChooseEqual (Photo: Business Wire)
To drive meaningful action at scale, P&G is partnering with
several organizations to accelerate progress and drive change,
including UN Women, WEConnect International, Women's Business
Enterprise National Council (WBENC), the Women’s Forum for the
Economy & Society and more. Together with their global,
regional, and local partners, P&G is supporting capability
building of women entrepreneurs; further developing the tools,
definitions and infrastructure needed; and driving collaboration
across companies and industries to join in and advance these
efforts.
“At P&G, our focus on gender equality is foundational and
integrated into our business,” said Carolyn Tastad, Group
President – North America and Executive Sponsor – Gender
Equality. “We cannot allow the challenges of the past year to
be a setback for gender equality. Instead, we need to step forward
to invest and to actively choose equal. These commitments will
create meaningful impact to advance gender equality around the
world.”
Shifting the Narrative to #SharetheCare with Promundo
For years, P&G has worked to help change deeply held gender
biases that often reinforce many of the greatest barriers to
women’s progress – and that includes changing mindsets around the
role of men and boys at home. As part of this effort, P&G and
its brands are tackling the “chore gap,” the disproportionate
amount of unpaid care and domestic work done by women in most
homes.
Today, P&G is also announcing a three-year partnership with
Promundo, a global leader in advancing gender equality and
preventing violence by engaging men and boys in partnership with
women, girls and individuals of all gender identities. P&G and
its brands will leverage their expertise and significant voice in
advertising and media to shift the narrative around men’s
caregiving and domestic work.
In partnership with Promundo and in collaboration with others,
P&G will also advocate for and support working families through
equality-based policies and programs that enable all genders to
play an equal role at home while still enjoying a full and
rewarding career. Last year, P&G established a global minimum
standard for paid parental leave so that all parents can equally
share the delight of bringing a new child into their home in the
70+ countries where P&G operates. Learn more about Promundo’s
2021 State of the World’s Fathers Report.
Promoting Girls Access to Sports with Always and
Secret
Additionally, ahead of this year’s Olympic and Paralympic Games
in Tokyo, P&G and its brands will highlight the stories,
experiences and inspirational accomplishments of a diverse and
intersectional collection of women athletes through new company and
brand campaigns including P&G’s “Your Goodness is your
Greatness” film and “Good is Gold” series, the Always
“#KeepHerPlaying” and “Fuel Her Future” campaigns along with the
upcoming Secret deodorant “Just #WatchMe” initiative.
P&G, Always/Whisper, and Secret are committed to the
accurate portrayal of women and girls in sports and will support
organizations such as Sported UK, Women in Sports Foundation, YMCA,
and others that provide access to sports programs for girls around
the world. P&G and its brands will continue to champion the
accurate portrayal of female athletes – while raising their voices
and highlighting the causes they champion – on and off the
field.
Accelerating gender equality at the UN Generation Equality
Forum
This week, P&G joins public and private sector leaders at
the Generation Equality Forum, a global gathering for gender
equality convened by UN Women and co-hosted by the French and
Mexican governments. Taking place in Paris, France but held
virtually, the multi-day forum will set in a motion a series of
concrete, ambitious and transformative actions for immediate and
irreversible progress towards gender equality. Change makers of all
ages and genders from all over the world will come together to
tackle the unfinished business of empowering women and join efforts
to contribute to this historic moment. You can learn more about the
UN Generation Equality Forum here.
1SOURCE:
https://www.unwomen.org/en/digital-library/publications/2017/3/the-power-of-procurement
About P&G
P&G aspires to build a world free from gender bias with an
equal voice, equal opportunity and equal representation for all
individuals. Through their powerful voice in advertising, P&G
brand campaigns like Always #LikeAGirl, Olay #FaceAnything, and
Secret #AllStrengthNoSweat are sparking conversations that motivate
change. P&G is helping remove barriers to education for girls
and economic opportunities for women while also creating an
inclusive, gender-equal environment inside P&G — and advocating
for gender-equal workplaces beyond P&G — where everyone can
contribute to their full potential. Please visit http://www.pg.com
for the latest news and information about P&G and its
brands.
About P&G’s 2,021 Acts of Good in 2021
At P&G, fostering equality and inclusion, supporting our
communities and protecting the planet is embedded in how we do
business. We believe we have a responsibility to make the world
better — through the products we create and the positive impact our
brands and Company can have. Under our Lead with Love campaign,
P&G and its brands like Always and Secret have committed to
2,021 acts of good this year. In the U.S., consumers can do even
more through P&G Good Everyday, a new consumer rewards program
that helps turn everyday actions into acts of good. Each activity
on the website earns points that can be redeemed for rewards; as
consumers report their own acts of good, P&G makes donations to
causes consumers care about.
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version on businesswire.com: https://www.businesswire.com/news/home/20210630005839/en/
Ezgi Genc, P&G genc.e@pg.com
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