TIDMBIDS
RNS Number : 7342E
Bidstack Group PLC
09 July 2021
Certain information contained within this Announcement is deemed
by the Company to constitute inside information as stipulated under
the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in
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information is now considered to be in the public domain.
RNS
9 July 2021
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack Secures Exclusive Partnership with Nordeus
Globally, the most successful mobile football management game*
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
platform, is pleased to announce an exclusive partnership with
Belgrade-based Nordeus, best known for its flagship game, Top
Eleven, which is now part of Nasdaq listed Take-Two Interactive
Software, Inc. (NASDAQ: TTWO).
Top Eleven was first released in 2010 and is now one of the
longest running mobile games as it celebrated its eleventh birthday
this year. According to AppAnnie, based upon downloads and revenue
to April 2021, Top Eleven is the world's most successful mobile
football management game* with more than 240 million registered
users, and is available to play online, as well as both iOS and
Android. Top Eleven allows gamers to play in a single-player mode,
with friends or to take on other managers from around the world in
real-time. The iconic football manager Jose Mourinho became the
official face of the game in 2013 and players are able to take on
his hints and tips.
This new partnership bolsters Bidstack's stadium vertical, which
is a natural environment lending itself well to native in-game
advertising. The deal demonstrates the progress the business has
made in working with the world's leading game developers. The
integration of Bidstack's proprietary technology into the Nordeus
game is intended to increase success of the game by enriching data
and reporting.
James Draper, Founder/CEO of Bidstack said:
"I am excited to be exclusively partnering with Nordeus and Top
Eleven, a leader in the mobile football management genre. This is a
strong endorsement for our value proposition and recognition as a
leader in the market.
The deal strengthens our reach into the football management
simulation genre, reaching passionate football fans across the
globe.
The implementation of our technology enhances the realism of the
game-play with seamless premium brand experiences. We are looking
forward to working closely with Nordeus to drive an incremental
revenue stream which they can re-invest in their passion of
creating world-class games."
Tomislav Mihajlovic, COO at Nordeus said:
"We are excited to see where this partnership will take us. When
you have a game that is based in reality and the ever-green world
of football, it is important for gamers to feel like they are
immersed in the environment that has been created for them. It is
commonplace for football fans to see advertising boards at matches
and part of the sport, so keeping that feel is an important part of
what we want to deliver for our players."
* Source: AppAnnie based upon downloads and revenue through
April 2021.
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
+44 (0) 20 7397
1933
Cenkos Securities Plc +44 (0) 20 7397
Michael Johnson / Dale Bellis (Sales) 1928
+44 (0) 20 7397
Giles Balleny (Corporate Finance) 8951
Stifel Nicholas Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Luisa Orsini Baroni 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
About Nordeus
Founded in 2010, Nordeus is a mobile games company based in
Belgrade, Serbia, best known for Top Eleven, the world's most
successful mobile soccer management game* with over 240 million
registered users. In November 2017, Nordeus launched the Facebook
Messenger game, Golden Boot, which has been played by over 65
million people and was nominated for Best Instant Game in
Facebook's Game of the Year 2017. Golden Boot is also available
worldwide on Android and iOS. Nordeus takes an active role in the
local community, with the vision of improving the overall quality
of living and working in Serbia. Since the company's inception,
many giving back efforts have been launched to improve the public
medical and educational sectors with a particular focus on early
childhood development. Nordeus co-founded the Digital Serbia
Initiative and Serbian Games Association, in addition to the
Nordeus Hub - designed specifically to help teams get into the
gaming industry, all with the aim of developing the Serbian digital
economy and putting Serbia on the global map of gaming. In June
2021, Nordeus was acquired by Take-Two Interactive Software, Inc.
(NASDAQ: TTWO). For more information about Nordeus visit
www.nordeus.com, or keep up-to-date with us on LinkedIn.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher, and marketer of interactive
entertainment for consumers around the globe. We develop and
publish products principally through Rockstar Games, 2K, Private
Division, and T2 Mobile Games. Our products are designed for
console systems and personal computers, including smartphones and
tablets, and are delivered through physical retail, digital
download, online platforms, and cloud streaming services. The
Company's common stock is publicly traded on NASDAQ under the
symbol TTWO. For more corporate and product information please
visit our website at http://www.take2games.com.
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