TIDMBIDS

Bidstack Group PLC

09 July 2021

REACH ANNOUNCEMENT

9 July 2021

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack signs exclusive partnership with Rebound Capital Games

Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising group, is pleased to announce a new and exclusive partnership with Rebound Capital Games ("RCG") for its popular mobile title Tennis Manager 2021 . The new partnership will see Bidstack deliver unintrusive ads into the game, offering brands an opportunity to engage with tennis fans across a number of tier-one markets as the tennis season progresses.

RCG is a French mobile game studio led by a team of experienced developers that specialise in creating free-to-play games for avid sports fans. Tennis Manager 2021, which is available on PC, iOS and Android is the third instalment of its popular management game which has more than 1.5m installs and is the second tennis game to be added to Bidstack's stadium vertical. The game is popular in EMEA and the US with France, Italy, Germany, Spain, the UK and the US representing the game's key markets.

The game, which was designed in collaboration with tennis expert Patrick Mouratoglou (coach of Serena Williams and founder of the Mouratoglou Tennis Academy), allows players to take charge of their own tennis academy and manage all aspects of it, giving players a realistic insight into the world of tennis with two circuits, 500 tournaments and more than 2000 players represented.

RCG successfully launched the PC version of Tennis Manager 2021 during Roland Garros earlier this year on Steam and the Epic Games Store. This positioned the game as a reference point for many in the sports gaming space and led to comparisons with titles such as Football Manager.

Antoine Jullemier , Head of Mobile Publishers at Bidstack, said:

"We're really excited to welcome RCG into the blossoming world of unintrusive in-game advertising. Tennis Manager's stadium environment allows ads to be blended into the gameplay naturally without disruption to the player and adding them to our growing stadium vertical feels like another important step forward.

We are delighted to be launching with Tennis Manager 2021 as the excitement for the Wimbledon final builds and the broader tennis season progresses. These high profile events see significant spikes in player numbers and offer brands even greater reach and engagement for their in-game campaigns."

Augustin Pluchet, Founder and President of Rebound Capital Games, said:

"We're delighted to partner with Bidstack on mobile and look forward to benefiting from its great technology which will create new ad placement opportunities, greater flexibility, and above all, new capabilities in terms of reporting to our partners.

We were already offering in-game advertising and product placement to brands in Tennis Manager on PC and mobile and we're delighted to be expanding this to include Bidstack's click free offering."

-ENDS-

Contacts

 
  Bidstack Group PLC 
   James Draper, CEO                                 via Buchanan 
  SPARK Advisory Partners Limited (Nomad) 
   Mark Brady / Neil Baldwin / James Keeshan        +44 (0) 203 368 3550 
 
                                                 +44 (0) 20 7397 
                                                 1933 
  Cenkos Securities Plc                          +44 (0) 20 7397 
   Michael Johnson / Dale Bellis (Sales)         1928 
                                                 +44 (0) 20 7397 
   Giles Balleny (Corporate Finance)             8951 
  Stifel Nicolaus Europe Limited (Broker) 
   Fred Walsh/Luisa Orsini Baroni                    +44 (0) 20 7710 7600 
  Buchanan Communications Limited 
   Chris Lane / Stephanie Watson / Kim van 
   Beeck 
   bidstack@buchanan.uk.com                          +44 (0) 20 7466 5000

About Reach announcements

Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases such as marketing messages, corporate and product information into the public domain. An RNS Regulatory announcement is required to be notified under the AIM Rules for Companies.

NOTES TO EDITORS

About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).

About Rebound Capital Games

Rebound Capital Games is a game development and publishing studio based in France. Founded by well-known sport leaders associated with Free to Play industry pioneers, Rebound CG creates games aimed at sport fans.

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word "Reach" in the source column of the News Explorer pages of London Stock Exchange's website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.

END

NRAGIGDRIUGDGBC

(END) Dow Jones Newswires

July 09, 2021 05:00 ET (09:00 GMT)

Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024 Haga Click aquí para más Gráficas Bidstack.
Bidstack (LSE:BIDS)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024 Haga Click aquí para más Gráficas Bidstack.