CHATTANOOGA, Tenn.,
July 22, 2021 /PRNewswire/
-- Today Echelon Fitness announced a collaboration with
Disney's upcoming movie "Jungle Cruise". The promotion will allow
for unique content from the movie, including behind the scene
moments and scenery, providing an exclusive experience for the
Echelon connected community.
Echelon Fitness is a leader when it comes to connected at-home
fitness equipment, including bikes, rowers, treadmills and smart
mirrors, but it's the Echelon Community, the renowned trainers,
access to thousands of live and on-demand classes across all
platforms and the unique content that make it a truly meaningful
and effective experience for its consumers. The promotion will
include special content for the Echelon members, a Disney's "Jungle
Cruise" dedicated cycle ride, tie-in promotion for television
advertising, as well as social media content.
"Our community is inspired daily by our stand-out content. We
are consistently offering new content, including music licensing,
fitness paradigms, trainers and more. This collaboration with
Disney's "Jungle Cruise" will offer a themed ride to surprise and
delight our community," said Lou
Lentine, President and CEO of Echelon Fitness. "What better
content for a bike ride than an 'adventure-filled rollicking thrill
ride down the Amazon'?"
For more information on how consumers can experience a 'Ride of
a Lifetime' (available starting July
23, 2021), visit https://echelonfit.com or
https://www.instagram.com/echelon.fit/.
ABOUT ECHELON FITNESS
Echelon Fitness has been revolutionizing at-home connected
fitness since debuting its first Connect Bike in 2017. What began
as a mission to make healthy living attainable and accessible to
all evolved into a line of innovative fitness solutions—as well as
a thriving community. Ranging from sophisticated indoor cycling
bikes, to touch-screen fitness mirrors and more, every product
boasts thoughtful design and state-of-the-art technology, enabling
people to exercise how they want, when they want and with who they
want. By leveraging The Echelon Fit App and United Membership,
members gain access to a variety of live and on-demand classes led
by down-to-earth fitness instructors. Members can also use the app
to track their performance against Echelon's live leaderboard and
overall progress, all while enjoying some healthy competition. For
more information, visit https://echelonfit.com/.
ABOUT DISNEY'S JUNGLE CRUISE
Inspired by the famous Disneyland theme park ride, Disney's
"Jungle Cruise" is an adventure-filled, rollicking thrill-ride down
the Amazon with wisecracking skipper Frank
Wolff and intrepid researcher Dr. Lily Houghton. Lily travels from London, England to the Amazon jungle and
enlists Frank's questionable services to guide her downriver on La
Quila—his ramshackle-but-charming boat. Lily is determined to
uncover an ancient tree with unparalleled healing
abilities—possessing the power to change the future of medicine.
Thrust on this epic quest together, the unlikely duo encounters
innumerable dangers and supernatural forces, all lurking in the
deceptive beauty of the lush rainforest. But as the secrets of the
lost tree unfold, the stakes reach even higher for Lily and Frank
and their fate—and mankind's—hangs in the balance.
Jaume Collet-Serra directs the
film, which stars Dwayne Johnson,
Emily Blunt, Edgar Ramírez,
Jack Whitehall, with Jesse Plemons, and Paul
Giamatti. The producers are John
Davis and John Fox of Davis
Entertainment; Dwayne Johnson,
Hiram Garcia and Dany Garcia of Seven Bucks Productions; and
Beau Flynn of Flynn Picture Co.,
with Scott Sheldon and
Doug Merrifield serving as executive
producers. The story is by John
Norville & Josh Goldstein
and Glenn Ficarra &
John Requa, and the screenplay is by
Michael Green and Glenn Ficarra & John
Requa. Disney's "Jungle Cruise" releases in U.S. theaters
and on Disney+ with Premier Access for a one-time additional fee on
July 30, 2021.
MEDIA CONTACT
Marissa Mastellone
347.564.5577
marissa@misfittoyscomms.com
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SOURCE Echelon Fit