Verizon Media bolsters identity consent management, partners with NAI, Osano
22 Julio 2021 - 7:30AM
Verizon Media today announced the integration of Verizon Media
ConnectID with the Network Advertising Initiative (NAI)’s “Audience
Matched Advertising Opt-Out” platform. The NAI is a non-profit
organization dedicated to responsible data collection and use for
digital advertising. The integration, enabling consumers to opt-out
from Verizon Media ConnectID with just their email address, adds to
Verizon Media’s own privacy and people-first controls for targeted
advertising.
To date, Verizon Media is one of only five companies who have
integrated with the NAI, which provides easy-to-use and effective
privacy controls from a regulated and independent third-party
dashboard. Together, Verizon Media and the NAI foster consumer
privacy and preferences, and deliver increased control and
transparency.
“Verizon Media is a leader in empowering consumer choice when it
comes to digital advertising and privacy,” said Leigh Freund, NAI
President and CEO. “By providing easy-to-use opt-out mechanisms,
NAI member companies like Verizon Media are demonstrating their
commitment to responsible data collection and use.”
Even before the partnership with the NAI, Verizon Media offered
transparency on how consumer information is used across its
ecosystem. The Verizon Media Privacy Dashboard manages privacy
preferences, with opt-outs applied across all Verizon Media sites,
services and apps, as well as all devices and channels. This
people-first and privacy-powered design gives consumers granular
control of their Verizon Media data. The dashboard respects
consumer wishes on third-party publishers, as well, which is
critical to maintain trust on the open web.
In addition to the NAI integration, Verizon Media has also
partnered with consent management company Osano, making Osano its
recommended consent management platform for advertisers and
publishers collecting first-party data. Osano allows websites using
it to capture and propagate users' consent (or opt-outs) in an
efficient way for all ad tech partners.
“Consistent with our People-first principles, Verizon Media
ConnectID is consent-based, delivering direct relevant advertising
while maintaining a commitment to consumer choice and privacy,”
said Iván Markman, Chief Business Officer at Verizon Media. “These
partnerships support the confidence advertisers and publishers have
in our solution’s ability to align with consumer choices, putting
privacy and their audiences' needs at the center.”
Verizon Media ConnectID enables advertisers to reach their
audiences and provide people with relevant and useful connections
with brands without the need for cookies. Based on differentiated
and diverse data at scale, Verizon Media's Identity Graph is built
on deterministic data from direct consumer relationships across a
range of omnichannel, cross-screen touchpoints, like mobile app,
search, owned and operated sites and apps, email and more. Verizon
Media today reaches 148 million deterministic logged in users
across 400 million unique devices, fueled by both direct consumer
relationships and partnerships.
About Verizon MediaVerizon Media, a division of
Verizon Communications, Inc., houses a trusted media ecosystem of
premium brands like Yahoo, TechCrunch and Engadget to help people
stay informed and entertained, communicate and transact, while
creating new ways for advertisers and media partners to connect.
From XR experiences to advertising and content technology, Verizon
Media is an incubator of innovation and is revolutionizing the next
generation of content creation in a 5G world.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on
June 30, 2000 and is one of the world’s leading providers of
technology, communications, information and entertainment products
and services. Headquartered in New York City and with a presence
around the world, Verizon generated revenues of $128.3 billion in
2020. The company offers data, video and voice services and
solutions on its award-winning networks and platforms, delivering
on customers’ demand for mobility, reliable network connectivity,
security and control.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at verizon.com/news.
News releases are also available through an RSS feed. To subscribe,
visit www.verizon.com/about/rss-feeds/.
Media contact:Gareth
Jordangareth.jordan@verizonmedia.com+44 7980 942883
Verizon Communications (NYSE:VZ)
Gráfica de Acción Histórica
De Mar 2024 a Abr 2024
Verizon Communications (NYSE:VZ)
Gráfica de Acción Histórica
De Abr 2023 a Abr 2024