NEW YORK and CHICAGO, July 22,
2021 /PRNewswire/ -- Grubhub, a leading U.S.
food-ordering and delivery marketplace, struck a partnership
to become the official food delivery partner of the 2021
Concacaf Gold Cup, the region's flagship men's national team
competition. As professional soccer continues to see exponential
growth, the deal with the region's premier men's national team
international soccer tournament represents Grubhub's first foray
into a major sports partnership.
Grubhub will kick off its sponsorship of the 2021 Concacaf Gold
Cup with various content and event integrations spotlighting the
Grubhub Guarantee. The company's latest feature promises on-time
delivery and the lowest price relative to competitors or Grubhub
will make it right with Perks. In addition to in-stadium signage,
the partnership will include integrations into the tournament's
pre- and post-game series, a takeover of the Gold Cup's "Unbeatable
Delivery of the Day," and more, echoing the importance of
consistency in performance—a common theme throughout the
campaign.
"The world of soccer represents a uniquely diverse fanbase with
global representation, a similarity that we share with our wide
array of restaurants and what makes our partnership with Concacaf's
Gold Cup such a great match," said Stephanie Kopa, senior director of marketing at
Grubhub. "This summer and throughout the tournament, we're
excited to show fans that performance isn't only valued and
demonstrated on the field but through Grubhub and our new
Grubhub Guarantee feature."
The Concacaf Gold Cup features the best national teams from
North America, Central America and the Caribbean, competing to be crowned
regional champion. The tournament engages millions of fans across
the region and provides a great platform for Grubhub to join the
fervor and fandom.
"We are thrilled to be partnering with Grubhub," said Concacaf
Chief Commercial Officer, Heidi
Pellerano. "The fact that they chose Concacaf's Gold Cup as
their first venture into major sports is a testament to the
popularity of soccer in our region, the reach of this great
tournament and the passion of our fans."
Taking place every two years, the Concacaf Gold Cup
draws large crowds and millions of television viewers. A
celebration of soccer, sportsmanship and culture, the 2021
Concacaf Gold Cup will air nationally on the Univision and FOX
family of networks and broadcast by television partners to fans in
countries around the world.
The 16th edition of the competition, which features
16 national teams, will be held in major metropolitan cities across
the United States from
July 10 to August 1, 2021.
Soccer United Marketing supported Concacaf in the delivery of
this important commercial partnership for this summer's Gold
Cup.
To learn more about Grubhub, visit grubhub.com. The Grubhub
Guarantee is subject to additional terms and conditions. For more
information and full terms, visit
https://www.grubhub.com/guarantee. For the latest ticket
information for all Gold Cup matches, visit goldcup.org.
About Concacaf:
The Confederation of North, Central
America and Caribbean Association Football (Concacaf) is the
governing body for football in North
America, Central America
and the Caribbean, and one of the
six continental confederations that comprise FIFA. Concacaf is
composed of 41 Member Associations, including nations and
territories from Canada in the
north, south through Central
America and across the Caribbean to Guyana, Suriname and French Guiana on the South American continent.
Concacaf provides manages a network of unified competitions and
development activities to unite this diverse region in football,
with the goals of actively promoting universal access to our sport,
and raising the quality of football across the Confederation.
About Grubhub:
Grubhub is part of Just Eat
Takeaway.com (LSE: JET, AMS: TKWY, NASDAQ: GRUB), a leading global
online food delivery marketplace. Dedicated to connecting more than
33 million diners with the food they love from their favorite local
restaurants, Grubhub elevates food ordering through innovative
restaurant technology, easy-to-use platforms and an improved
delivery experience. Grubhub features more than 300,000 restaurant
partners in over 4,000 U.S. cities.
About Soccer United Marketing:
Soccer United Marketing
(SUM) has become the preeminent commercial soccer enterprise in
North America overseeing
commercialization, marketing, promotion and operational execution
of the region's most successful soccer entities. SUM holds
exclusive rights to Major League Soccer, the United States Soccer
Federation, the Mexican National Team (for the U.S. market) and
CONCACAF properties.
Media Contacts:
For Concacaf:
Concacaf Communications Department
media@concacaf.org
For Grubhub:
Grubhub Communications Team
Press@Grubhub.com
For SUM
Angela
Alfano
MLS/SUM Communications
Angela.Alfano@MLSsoccer.com
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SOURCE Soccer United Marketing