NEW YORK, Sept. 17, 2021 /PRNewswire/ -- Odeon
Theatrical, a project of Sunchaser Entertainment, Hexagram, and the
Shubert Organization announced its Production Pilot Program, giving
audiences around the world the ability to watch live theatrical
performances blended with augmented reality visuals including
digital characters and immersive effects.
Odeon's Augmented Theatrical Venue is a smart theater venue
freed from real-world constraints. It transforms any location
into a stage by integrating traditional production elements such
as light, sound, and sets with augmented reality content. The
platform works with a range of existing theatrical software
and runs on multiple audience-facing hardware platforms, including
mobile devices or head-mounted displays. This allows original
or revival productions to find new life in existing assets,
as well as to create additional revenue streams within a
Covid-compliant alternative venue. Once its build is complete,
an Odeon show can be duplicated and installed anywhere in the world
with multiple shows performing concurrently.
Odeon's Production Pilot Program has been launched to help existing productions explore the opportunities
of the Augmented Theatrical Venue. Interested partners are being
offered two tiers of service: Consulting, in which Odeon's
award-winning team works directly with the production to
design an Odeon experience based on their IP; and Development,
expands on the Consulting tier to build a comprehensive
extended reality presentation that integrates with
existing show control systems and
includes optional ticketing and marketing support.
"Artists and audiences have been exploring new immersive
technologies, and they are more open than ever to ways of
combining them with live performances in powerful new ways," said
founder Stephanie Riggs of Sunchaser Entertainment. "Through
Odeon we can seamlessly integrate these technologies
with live shows to create magical and
intuitive ticketed performances."
"How we make live theatrical more accessible to more people is
incredibly important; Odeon is a
great step toward making that expansion a reality. The more artists have flexibility in when and where they
create, the more great theatre will be created across all stages
proscenium and beyond," said Kyle
Wright of the Shubert Organization.
"The Odeon platform offers theatrical productions an exciting
opportunity to make their incredible talents more visible than
ever," said Jamil Moledina, CEO of
Hexagram. "We couldn't be more excited to
be working alongside this incredible team and
to help them bring any show to any location."
www.OdeonTheatrical.com
Contact: Stephanie
Riggs
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SOURCE The Shubert Foundation