PHC Phc Class A Common Stock

PEABODY, Mass., Jan. 20, 2011 /PRNewswire/ -- PHC, Inc., d/b/a Pioneer Behavioral Health (NYSE Amex: PHC), a leading provider of inpatient and outpatient behavioral health services, today announced the addition of Renaissance Recovery, a 24-bed residential program, located in Detroit, effective February 2011. Renaissance Recovery is designed to provide behavioral treatment to chemically impaired adolescents, ages 12-17. This facility will join Pioneer's other Michigan-based inpatient and outpatient facilities that include Harbor Oaks Hospital and Recovery Center, Detroit Capstone Academy, Pioneer Counseling Centers and Michigan Wellplace. Pioneer also provides services at substance abuse treatment facilities in Utah and Virginia, and inpatient and outpatient psychiatric facilities in Pennsylvania, and Nevada.

Bruce A. Shear, Pioneer's president and CEO, said, "This is Pioneer's first freestanding adolescent program and we are pleased to be able to address the needs of this population with specific, focused in-patient services. We anticipate marketing this program nationally to clients who will be attracted to the facility due to its unique program offerings. Detroit represents a key growth market for us, and we continue to expand our presence and expect to build upon our reputation to provide additional services. Renaissance Recovery presents a unique opportunity to Pioneer and is expected to add an additional $3-$5 million in annualized revenue."

Renaissance Recovery incorporates a co-occurring based assessment model to identify and treat both mental health and substance abuse disorders. Utilizing a multi-disciplinary team and eclectic therapy approach, which includes cognitive behavioral therapy, motivational interviewing and twelve-step facilitation, the program combines substance abuse therapy, educational services, medication therapy and social interventions to address the needs of the adolescent residents and focus on individual strengths to assist them with remaining substance free as well as enhancing their self esteem and self worth.

About PHC d/b/a Pioneer Behavioral Health

PHC, Inc., d/b/a Pioneer Behavioral Health, is a national healthcare company providing behavioral health services in five states, including substance abuse treatment facilities in Utah and Virginia, and inpatient and outpatient psychiatric facilities in Michigan, Pennsylvania, and Nevada. The Company also offers internet and telephonic-based referral services that includes employee assistance programs and critical incident services. Contracted services with government agencies, national insurance companies, and major transportation and gaming companies cover more than one million individuals. Pioneer helps people gain and maintain physical, spiritual and emotional health through delivering the highest quality, most culturally responsive and compassionate behavioral health care programs and services. For more information, visit www.phc-inc.com.

Statement under the Private Securities Litigation Reform Act of 1995

This press release may include "forward-looking statements" that are subject to risks and uncertainties. Forward-looking statements include information about possible or assumed future results of the operations or the performance of the Company and its future plans and objectives. Various future events or factors may cause the actual results to vary materially from those expressed in any forward-looking statements made in this press release. For a discussion of these factors and risks, see the Company's annual report on Form 10-K for the most recently ended fiscal year.

SOURCE Pioneer Behavioral Health