Production update
28 Enero 2011 - 1:00AM
RNS Non-Regulatory
TIDMPKP
Photon Kathaas Productions Ltd
28 January 2011
Photon Kathaas Productions
Production update
Chennai, 28 January 2011. Photon Kathaas Productions Ltd. (AIM:
PKP, "PKP"), the South Indian film company, announces an
operational update on its current production slate and associated
marketing activities during the key South Indian holiday
period.
Two films, Nadunisi Naigal and Veppam, have been completed and
are ready for release in February and April respectively. A third
film Azhagar Samiyin Kuthurai is nearing completion and expected to
be released in April. Three other films are in pre-production with
anticipated release dates in June and July.
Venkat Somasundaram, PKP Chief Executive said:
"We are delighted with the progress made with our production
slate and with the enthusiastic response of South Indian audiences
to the trailers and soundtracks of our first two releases.
"Having established South India's first studio-led film company
and more recently launched our own music label, PKP is ideally
positioned to capitalise on the growth of the South Indian film
industry and to capture opportunities at multiple points across the
entire value chain from the box office to music rights and
merchandising."
Nadunisi Naigal(Midnight Dogs) is a small budget Tamil film
directed by PKP's Chief Creative Officer Gautham Vasudev Menon. The
film, which is a Hollywood style psychological thriller, has been
co-produced by PKP with R.S. Infotainment and Escape Artistes.
Sales and marketing activity for Nadunisi Naigal is well
advanced with the promotional trailer launched on 31 December 2010
in conjunction with the audio release of Veppam (see below). This
has been followed up with a marketing campaign including the
screening of the trailer at nearly 150 screens across Tamil Nadu
and visits to key theatres by the cast and crew. The film is
planned for release on 11 February 2011.
Veppam is a small budget Tamil film directed by Anjana Ali Khan
a protege of Gautham, who is making her directorial debut with this
action thriller. The film is being produced by the same team of
PKP, R.S. Infotainment and Escape Artistes and release is currently
slated for the first week of April.
In advance of the release of Veppam, PKP has invested in major
promotional campaign which included the launch of an official
trailer, soundtrack and a music video (directed by Gautham) on the
31 December 2010. This was followed up with a preview of the music
video being shown at leading multiplexes in Chennai during the
Tamil holiday week of 14-21 January 2011.
Music is a major ingredient in Indian film productions and the
soundtrack for Veppam, composed by Joshua Sridhar, is being
distributed by PKP's own recently launched music label Photon
Kathaas Music in association with Sony Music. PKP has launched a
campaign to promote both the soundtrack and the movie, including
screening of the trailer and audio promos across theatres, radio
campaigns, and appearances by the cast and musicians at leading
music stores and joint promotion along with Nadunisi Naigal.
Films currently in production include Azhagar Samiyin Kuthirai
and a Hindi remake of Vinnai Thandi Varuvaaya. The latter is a
Tamil romantic drama directed and written by Gautham Menon with
music soundtrack composed by PKP's Creative Adviser A. R.
Rahman.
The film was one of Gautham's first bilingual films,
simultaneously shot and released in both Tamil and Telugu (the
latter as Ye Maaya Chesave) with different climax and different
cast. Having been a blockbuster hit in 2010, the film is now being
remade in Hindi for north Indian audiences. Pre-production has now
been completed and three songs have been composed by A.R. Rahman.
Fully-fledged production will commence from 4 April 2011 and the
film is expected to be released in June/July 2011.
Enquires
Photon Kathaas
Venkat Somasundaram, Chief Executive +65 6224 4991
Reshma Ghatala, Head of Marketing +91 44 2820 2988
Seymour Pierce Limited 020 7107 8000
Nandita Sahgal/Tom Sheldon (Corporate
Finance)
Laetitia MacManus (Corporate Broking)
College Hill 020 7457 2020
Adrian Duffield/Jon Davies
About Photon Kathaas Productions
Photon Kathaas Productions is the first film company
specifically created to make and distribute films of different
genres to a primarily South Indian audience, speaking the languages
of Telugu, Tamil, Kannada and Malayalam.
PKP benefits from a special creative relationship with its chief
creative officer, Gautham Vasudev Menon. Gautham is one of the
leading directors and producers in South Indian cinema. He has been
involved in nine films to date, not only as a director but also as
a screenplay writer, an executive producer and a producer. His
earlier films include: Minnale (2000), Rehna He Tera Dile Mein
(2001), Kaaka Kaaka (2003), Gharshana (2004), Vettaiyadu Vellaiyadi
(2006), Pachaikili Muthucharam (2007) and Vaaranam Aayiram
(2008).
A. R. Rahman is PKP's creative adviser. He is an Indian film
composer, record producer, musician and singer and is credited for
totally overhauling the style in which music is made in India. A.
R. Rahman has won two Academy Awards (Slumdog Millionaire) 25
Filmfare Awards, four Indian National Film Awards, a Bafta Award,
two Golden Globes and two Grammy Awards.
This information is provided by RNS
The company news service from the London Stock Exchange
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