Reckitt Wins First-Ever Gold Lion & Total of Six Wins at Annual
Cannes Lions Festival of Creativity
Reckitt, the company behind some of the world’s most recognizable
and trusted consumer brands, was awarded six Cannes Lions –
including its first-ever Gold Lion - at the 70th Cannes Lions
Festival of Creativity, the most prestigious international
advertising and creativity showcase.
Reckitt’s winning work includes:
- GOLD in Creative Strategy: Vanish Me, My
Autism & I (U.K.)
- SILVER in Film, Craft, Casting: Vanish
Me, My Autism & I (U.K.)
- BRONZE in Health & Wellness: Durex
The Art of Sex (POL)
- BRONZE in Media: Mortein Suraksha
Ka-Teeka (IND)
- BRONZE in Film Craft, Sound & Design:
Vanish Me, My Autism & I (U.K.)
- BRONZE in Brand Experience & Activation:
Mortein (IND)
Vanish, a Gold Winner in the Creative Strategy category, created
a campaign, in partnership with Havas, that addressed unrecognized
truths about autism - that for most autistic people, familiar and
consistent clothing can help with sensory regulation and provide a
source of comfort. The campaign set out to nurture a conversation
that breaks down myths and broadens the public’s understanding of
autism - particularly in girls - through powerful stories.
DE&I & SUSTAINABILITY Reckitt’s
presence at the Cannes Lions Festival focused on championing the
value and transformative power of creative work to advance
societal change, as well as move business goals forward.
On Thursday, June 22, Fabrice Beaulieu, Global Chief Marketing,
Sustainability and Corporate Affairs Officer at Reckitt, was
recognized as Brand Advertiser of the Year, by ACT
Responsible, a global association that promotes the best
advertising campaigns concerning social and environmental issues
from around the world.
"Reckitt’s recognition at Cannes is a very important milestone
for our entire organization," Beaulieu said. “Our commitment to
putting sustainability efforts at the core of each of our brands
has unleashed creativity to solve the world’s most critical
challenges through behaviour change that creates value, drives
effectiveness and leaves a positive impact on communities.”
Reckitt’s commitment also helped to influence the wider Cannes
community, with its Global Creativity and Diversity &
Inclusion Director, Marketing, Efrain Ayala, serving on the Glass
Lions jury, for the first time, where he brought the perspective of
how brands should be creating authentic, systematic change. With
his role as a WFA Global Diversity Ambassador, in tandem with his
role at Reckitt, Ayala was able to bring his expertise to Cannes
and impart its most valuable aspects to the industry at-large.
The Glass Lions celebrates culture-shifting creativity and work
that explicitly addresses issues of gender inequality or prejudice,
through the conscious representation of gender in
advertising.
ONSITE ACTIVATIONSReckitt’s auto dishwashing
brand Finish hosted a #SkipTheRinse activation within the Palais de
Festivals. This included a branded pop-up space featuring visuals
of regions around the world that are at risk from water scarcity.
Reckitt invited creatives to pitch ideas for how to further evolve
the #SkipTheRinse campaign through a competition to crowdsource
creativity. The winner will receive a fully paid trip to
Cannes Lions 2024 and may have their idea adopted by Reckitt.
As part of Reckitt’s speaker line-up, Afropop sensation Yemi
Alade took to the Palais stage as Global Ambassador of the WiNFUND.
Alade shared how she supports women entrepreneurs across Africa to
improve access to healthcare through the WiNFUND, which provides
investment, business support and mentoring for women-led start-ups
and entrepreneurs working to improve community access to
healthcare.
“Reckitt and WiNFUND remain committed to empowering women-led
health innovation with meaningful impacts in local communities,”
said Patty O’Hayer, Global Head of External Communications &
Affairs, Reckitt and WiNFUND co-founder.
Tickets are now on sale for a concert streaming event on 1
July with Yemi Alade. Tickets may be purchased online here:
https://winfundnft.org/new-event/
http://www.reckitt.com/thisisreckitt
NOTES TO EDITORS:About
Reckitt: Reckitt* exists to protect, heal, and nurture in
the relentless pursuit of a cleaner, healthier world. We believe
that access to the highest-quality hygiene, wellness and
nourishment is a right, not a privilege.
Reckitt is the company behind some of the world’s most
recognisable and trusted consumer brands in hygiene, health, and
nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil,
Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein,
Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and
more.
Every day, more than 20 million Reckitt products are bought
globally. We always put consumers and people first, seek out new
opportunities, strive for excellence in all that we do and build
shared success with all our partners. We aim to do the right thing,
always.We are a diverse global team of c. 40,000 colleagues. We
draw on our collective energy to meet our ambitions of purpose-led
brands, a healthier planet, and a fairer society. Find out more, or
contact us at www.reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of
companies
Reckitt Benckiser (LSE:RB.)
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