Home Diagnostics Selects Parago to Deliver Consumer Incentives Focused on Best Customer Experience
03 Marzo 2010 - 8:43AM
PR Newswire (US)
FT. LAUDERDALE, Fla. and LEWISVILLE, Texas, March 3 /PRNewswire/ --
Home Diagnostics, Inc. , a leading manufacturer and marketer of
diabetes testing supplies, selected Parago, an innovative provider
of rewards-based incentive solutions, to design, implement and
manage rebate programs that will provide consumers the best
customer experience possible and great incentives on diabetes
supplies. Part of the marketing mix, rebates have long been used to
attract new customers and provide great discounts on products. Home
Diagnostics sought to improve that experience, understanding that
the rebate transaction was a critical touch point and the beginning
of a long-term relationship with consumers. With the Parago rebate
program, Home Diagnostics aims to incent consumers to trial,
ultimately enjoying its diabetic testing products long-term. The
Company sought a rebate provider that could provide proof of
performance and reliability, speed to fulfill rebates, exceptional
customer service and quick and easy reporting on program activity
and success. "The data is clear: Parago's rebate programs offer
high customer satisfaction rates and the ability to quickly and
efficiently reward customers. With Home Diagnostics' prior
fulfillment company, we were receiving a significant volume of
calls into headquarters - with Parago, we have seen more than a 90%
drop in calls to headquarters," said a Home Diagnostics
spokesperson. "We selected Parago because of its exceptional
customer service and inclusion of a web portal that allows us to
effortlessly review and track rebates fulfilled. This rebate
program has already demonstrated great results; both enticing new
customers and pleasing our loyal existing customer base." Parago is
now providing rebates for Home Diagnostics' TRUEresult, TRUE2go and
TRUEtrack products, found in Walgreens, CVS, and Rite Aid, as well
as many regional and independent pharmacies and mail service
providers. "Rebate programs should enhance a brand's consumer
experience, not detract from it. At Parago, we've revolutionized
the rebate experience bringing incremental value to our clients and
making the experience more rewarding for all stakeholders," said
Juli Spottiswood, president and CEO of Parago. "We are pleased to
work with Home Diagnostics to deliver the best customer experience
that is having a positive impact on both sales and customer
satisfaction." Parago supports an extensive range of sales,
channel, employee and consumer incentives for companies, delivering
billions of dollars of rewards and incentives annually. Parago's
accomplishments are benchmarked not only by their innovation and
effectiveness, but their industry-best client retention rate (98%)
and consistently strong growth. About Home Diagnostics, Inc. Based
in Fort Lauderdale, Florida, Home Diagnostics, Inc. is a leading
developer, manufacturer and marketer of diabetes management
products. Home Diagnostics, Inc. offers a portfolio of high-quality
blood glucose monitoring systems that spans the spectrum of
features and benefits to help every person with diabetes better
monitor and manage their disease. The Home Diagnostics, Inc.
product line includes TRUE2go(TM), TRUEresult ®,
TRUEtrack ®, TRUEbalance(TM), Sidekick ®, TRUEread ®
and Prestige IQ ® blood glucose monitoring systems. The
products are available in more than 45,000 pharmacies throughout
the U.S. Home Diagnostics is the exclusive co-brand supplier of
blood glucose monitoring systems for leading pharmacies including
CVS, Rite Aid and Walgreens, as well as distributors such as
AmerisourceBergen, Cardinal Health, McKesson, Invacare and Liberty
Medical. Home Diagnostics, Inc. was named one of Forbes magazine's
"200 Best Small Companies" in 2008, and in 2009 received several
recognitions for the company's TRUE2go blood glucose meter,
including a Medical Design Excellence Award (MDEA) and a Gold Award
in the Medical/Test Equipment category as part of appliance DESIGN
Magazine's 22nd Annual Excellence in Design (EID) Awards
Competition. For more information please visit
http://www.homediagnostics.com/. About Parago Parago is the
innovative provider of rewards-based incentive solutions that
deploy technology to drive better results from consumers, employees
and sales channels. Parago provides a full range of corporate and
consumer incentive programs to Fortune 500 companies. Its offerings
include incentive solutions targeted at customer acquisition and
retention, employee performance improvement and recognition
programs and sales and channel incentives solutions. Parago has
distinguished itself in the rewards-based incentives field for more
than ten years by consistent reinvention of legacy approaches,
introducing 27 industry firsts and receiving three patents. For
more information visit http://www.parago.com/. Available Topic
Expert: For information on the listed expert, click appropriate
link. Juli Spottiswood
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=88106
DATASOURCE: Parago CONTACT: Erin Dolin, +1-303-204-4819,
erin@fletchergroupllc.com, forParago Web Site:
http://www.parago.com/http://www.homediagnostics.com/
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