Cummins Selects Interwoven to Drive Online Transformation
01 Diciembre 2008 - 7:00AM
PR Newswire (US)
Leading Engine Manufacturer Turns to Interwoven to Deliver Relevant
and Targeted Content to Global Network of Partners and Distributors
SAN JOSE, Calif., Dec. 1 /PRNewswire-FirstCall/ -- Interwoven, Inc.
(NASDAQ:IWOV), a global leader in content management solutions,
today announced that Cummins Inc., a leader in the manufacturing,
distribution, and service of engines and related technologies, is
using Interwoven Web Solutions to dramatically transform its global
Web presence. Utilizing Interwoven TeamSite and LiveSite, Cummins
has created a Web platform that delivers a customized and targeted
online experience to several distributors and dealers in 190
countries. (Logo:
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO) "The Web
is the most effective way we can connect with our global network,"
said Kristina Frazier-Henry, engine business unit IT director for
marketing, sales, and customer engineering at Cummins. "But one
size doesn't fit all; we need a targeted Web approach that delivers
tailored content for specific audiences. Interwoven has helped us
transform our Website into a more effective marketing channel,
while ensuring system uptime and helping to lower overall system
costs." Leveraging Interwoven Web Solutions, Cummins is maximizing
its online business performance. So far, Interwoven has helped
Cummins achieve the following results: -- Increased Website traffic
and page views on http://www.everytime.cummins.com/; -- Drastically
reduced support costs to keep http://www.everytime.cummins.com/ up
and running smoothly; -- Dramatically improved business efficiency
by centralizing governance of multiple business units through
LiveSite "For too long, business-to-business companies have viewed
their company Website as an online brochure instead of a strategic
and effective business tool," said Seth Rosenblatt, vice president
of product marketing at Interwoven. "Cummins understands the Web is
a crucial place to engage worldwide customers and partners and
drive online business performance at full throttle." A Webcast
presentation on Cummins implementation of Interwoven Web Solutions
is available at http://www.interwoven.com/rwc/cummins About
Interwoven Interwoven, Inc. (NASDAQ:IWOV) is a global leader in
content management solutions. Interwoven's software and services
enable organizations to maximize online business performance and
organize, find, and govern business content. Interwoven solutions
unlock the value of content by delivering the right content to the
right person in the right context at the right time. Over 4,600 of
the world's leading companies, professional services firms, and
governments have chosen Interwoven, including adidas, Airbus,
Amnesty International USA, Avaya, BT, Cisco, Citi, Delta Air Lines,
DLA Piper, FedEx, Grant Thornton, Hilton Hotels, HKMP LLP, Hong
Kong Trade and Development Council, HSBC, LexisNexis, MasterCard,
Microsoft, Samsung, Shell, Sky Italia, Qantas Airways, Tesco,
Virgin Mobile, and White & Case. A community of over 25,000
developers and over 300 partners enrich and extend Interwoven's
offerings. To learn more about Interwoven, please visit
http://www.interwoven.com/.
http://www.newscom.com/cgi-bin/prnh/20071205/INTWOVLOGO
http://photoarchive.ap.org/ DATASOURCE: Interwoven, Inc. CONTACT:
Mark Richardson of Interwoven, Inc., +1-408-953-7307, ; or Miriam
Blackwell of WaggenerEdstrom, +1-512-527-7029, , for Interwoven,
Inc. Web site: http://www.interwoven.com/
http://www.everytime.cummins.com/
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