Digital Element's IP Intelligence Delivers Targeting Capabilities to Interwoven's LiveSite(R)
03 Diciembre 2008 - 8:10AM
PR Newswire (US)
Interwoven Customers Can Further Segment and Target Site Visitors
Based on Geography and Connection Type ATLANTA, Dec. 3 /PRNewswire/
-- Digital Element, the global leader in IP Intelligence and
geotargeting technology, today announced its partnership agreement
with Interwoven, Inc. (NASDAQ:IWOV), a global leader in content
management solutions. Under the terms of the agreement, Digital
Element provides its NetAcuity(R) IP Intelligence technology to
customers of the Interwoven LiveSite(R). Launched in September, the
latest release of Interwoven LiveSite allows companies to define
online customer segments and dynamically automate the delivery of
targeted content to the right audience segments, creating a more
dynamic and engaging online experience for customers. By adding
Digital Element's IP Intelligence technology to LiveSite,
Interwoven customers are able to further segment and target site
visitors -- both known and anonymous -- based on geographic
information including country, state, region and global city-level
location information and connection type. This type of advanced
targeting enables customers to fine-tune the delivery of dynamic,
targeted and interactive content and deliver a high impact online
experience for anonymous site visitors. "Our goal was to empower
customers to engage and connect with online visitors through the
delivery of relevant and compelling content," said Seth Rosenblatt,
vice president of product marketing at Interwoven. "Digital Element
is the leader in the IP Intelligence space, and the company's
technology helps our customers deliver one-to-one versus
one-size-fits-all content to their online users." Already used by
the world's leading ad servers, publishers and marketing technology
providers, Digital Element's IP Intelligence and geotargeting
technology has been independently verified to be more than 99.99
percent accurate at a country level and up to 95 percent accurate
at a city level worldwide. It can also provide information such as
user latitude and longitude, domain, ISP, connection speed and
type, home/business, company name and proxies instantly based
solely on a user's IP address. "Our IP Intelligence technology
allows Interwoven customers to build deeper online relationships
with site visitors, even if those visitors are anonymous," said Rob
Friedman, executive vice president, Digital Element. "Interwoven
has really stepped up to the plate in terms of leveraging unique
technologies to deliver the most value and impact for its customers
and their end users." About Digital Element Founded in 1999,
Digital Element is the industry pioneer of IP Intelligence, a
non-invasive, privacy-sensitive technology that automatically
uncovers geographic information, connection speed, domain name,
ISP, language and other characteristics about online users based
solely on their IP addresses. This knowledge enables online
businesses to customize content for more accurate and profitable
online interactions, making it ideal for targeted advertising,
content localization, geographic rights management, local search
and enhanced analytics. Digital Element's patented IP Intelligence
solution with its exceedingly accurate geolocation capabilities is
used by industry-leading advertising networks, web publishers,
search engines, social networks, e-tailers, and analytics platforms
around the world to revolutionize the way people experience the
Internet. Digital Element is a business unit of Digital Envoy, part
of Landmark Interactive, a Landmark Media Enterprises Company. For
more information about Digital Element, visit
http://www.digital-element.net/. About Interwoven Interwoven, Inc.
(NASDAQ:IWOV) is a global leader in content management solutions.
Interwoven's software and services enable organizations to maximize
online business performance and organize, find, and govern business
content. Interwoven solutions unlock the value of content by
delivering the right content to the right person in the right
context at the right time. Over 4,600 of the world's leading
companies, professional services firms, and governments have chosen
Interwoven, including adidas, Airbus, Amnesty International USA,
Avaya, BT, Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant
Thornton, Hilton Hotels, HKMP LLP, Hong Kong Trade and Development
Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,
Sky Italia, Qantas Airways, Tesco, Virgin Mobile, and White &
Case. A community of over 25,000 developers and over 300 partners
enrich and extend Interwoven's offerings. To learn more about
Interwoven, please visit http://www.interwoven.com/. DATASOURCE:
Digital Element CONTACT: Jan Sisko of Carabiner Communications,
+1-678-461-7438, , for Digital Element Web Site:
http://www.digital-element.net/
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