Pinnacle Systems Expands Automated Edge Graphics Solutions
18 Abril 2005 - 8:45AM
PR Newswire (US)
Pinnacle Systems Expands Automated Edge Graphics Solutions New
Capabilities Include Easy-to-Use Composition Tool and
High-Definition Output LAS VEGAS, April 18 /PRNewswire-FirstCall/
-- Pinnacle Systems(R), Inc. (NASDAQ:PCLE), a leader in digital
video solutions, today announced a new suite of capabilities for
its Pinnacle DekoCast(TM) automated broadcast graphics product
family. The enhancements extend broadcasters' ability to deliver
sophisticated graphics and brands in a wide range of on-air edge
applications, including in-program promotions and advertising,
channel identification, sophisticated credit sequences, and weather
and other data- driven alerts. "Automated edge graphics are an
increasingly significant ingredient in broadcasters' branding,
promotions and advertising mix," said Matt Danilowicz, vice
president and general manager of Broadcast at Pinnacle. "DekoCast
addresses the bottom line by streamlining and automating graphics
processes and even creating new avenues for revenue generation.
DekoCast continues to define and lead this market space. These new
innovations further empower broadcasters by expanding their ability
to deliver efficiently a growing variety of sophisticated edge
visuals." Easier to Create, Faster to Air Among the anticipated
enhancements are a new What-You-See-Is-What-You-Get (WYSIWYG) scene
creation tool, a set of professional designed content packs, a new
HD/SD-switchable DekoCast Hybrid model, a new version 4.0 of the
DekoCast software, and improved integration with Pinnacle
MediaStream(TM) play-to-air servers. Details include: The DekoCast
scene creation tool is an easy-to-use software application for edge
graphics composition, layout and data-binding. It is designed to
allow non-technical staff, such as marketing departments, to create
ready-for- air edge graphics. These scenes can include animated
graphics, video clips, audio clips and dynamically generated
graphics and text. An optional collection of professionally
designed broadcast content packs provides a wide range of news,
sports, entertainment, channel branding and promotional graphic
elements that can be easily combined and customized to create
scenes that meet a broad variety of production needs. The new
DekoCast Hybrid can generate and output either native HD or native
SD real-time graphics, switching between the two with a simple
software setting. DekoCast Hybrid creates, manipulates and outputs
no-compromise real- time graphics at either NTSC or PAL standard
definition resolutions or full 1080 or 720 high definition
resolutions. DekoCast version 4.0 is a software update for existing
DekoCast systems that includes numerous improvements such as native
MXF support for MPEG2 and DV clip formats, clip capture during
authoring, a data-binding plug-in framework, scripting for power
users, Dolby-E audio pass through and cel animations in crawl
objects. Expanded integration between DekoCast and Pinnacle
MediaStream play-to-air servers simplifies the edge graphics
delivery process, removing the potential for mistakes and saving
time. With this integration, pre-designed DekoCast graphics scenes
can be automatically populated from metadata included in
MediaStream video clips. This streamlines the edge workflow by, for
instance, allowing for automatic, rules-based creation of
promotional "coming up next" graphics. Availability The DekoCast
scene creator tool is expected to be available summer 2005.
DekoCast Hybrid is expected to be available fall 2005. The DekoCast
software version 4.0 update is expected to be available for current
DekoCast SD owners summer 2005. The expanded DekoCast-MediaStream
integration is expected to be available by the end of 2005.
Enhancements are subject to change prior to release of product. The
complete Pinnacle broadcast product family will be on display
during the National Association of Broadcasters (NAB) industry
convention at the Las Vegas Convention Center in Pinnacle's booth
#SU6341 from April 18-21, 2005. About Pinnacle Systems, Inc.
Pinnacle Systems provides broadcasters and consumers with
cutting-edge digital media creation, storage, and play-back
solutions for use at Home, at Work and on the Air. Pinnacle
Systems' award winning digital media solutions are in use around
the world for broadcast, video editing, DVD and CDR authoring and
on the Internet. A recognized industry leader, the company has
received nine prestigious Emmy Awards for its technical innovations
and carries this commitment throughout all of its product lines.
Pinnacle Systems may be reached at 650-526-1600 or at
http://www.pinnaclesys.com/. NOTE: Pinnacle Systems, and Pinnacle
DekoCast, are trademarks or registered trademarks of Pinnacle
Systems, Inc. and/or its affiliates in the United States and other
countries. All other trademarks are the property of their
respective owners. DATASOURCE: Pinnacle Systems, Inc. CONTACT:
media, Alissa Vasilevskis, +1-650-237-1733, or , or investors, ,
both of Pinnacle Systems, Inc.; or Evan Sirof of MarComm-On-Call,
+1-914-993-0805, or , for Pinnacle Systems, Inc. Web site:
http://www.pinnaclesys.com/
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